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Vertice: Try Before You Talk
Vertice: Try Before You Talk
Offer a self-guided tour, gate after value, capture high-intent researchers
Offer a self-guided tour, gate after value, capture high-intent researchers
Let's be real. Not everyone who lands on your demo page is ready for a full-blown sales conversation. Vertice gets this, and they've found a brilliant way to handle it.
On their demo request form, they've added this gem: "Not ready for a demo yet? Take a self-guided tour of our platform below."
They then positioned their gate a few steps into the demo so buyers are able to engage in the demo before being asked to provide their email.
We like this approach because it:
Captures high-intent prospects who are not ready to talk
Gives breathing room to those still in research mode
Builds trust by not forcing the issue
Remember when we talked about Gameball's nurture-first approach a few weeks ago? This is another great example of meeting prospects where they are, not where we want them to be.
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































