Next
Lytho’s B2B Copy, Extra Saucy
Lytho’s B2B Copy, Extra Saucy
Write demo copy like a BBQ chat, spotlight pains, build instant rapport.
Write demo copy like a BBQ chat, spotlight pains, build instant rapport.
Lytho reminded us that B2B doesn't have to mean Boring-to-Boring. Their demo copy reads less like a robot and more like a BBQ chat with friends.
Right from the intro, they call out pain points in a way that makes you nod and smile. And just wait until you hit slide #7 – it's the kind of content that makes you screenshot it for your team.
Why does this work?
It makes the whole demo feel more human
It builds rapport through relatable language
It shows personality without ruining the relationship
Last week we praised Sendoso for their playful email names. Lytho shows us you can bring that same energy to your demo copy.
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































