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GoCo’s Scroll-to-Reveal Demos
GoCo’s Scroll-to-Reveal Demos
Start simple, reveal depth mid-tour to curb choice paralysis and boost engagement.
Start simple, reveal depth mid-tour to curb choice paralysis and boost engagement.
Ever feel like you're overwhelming prospects with too many demo options? GoCo found a clever solution that had us saying "well played."
At first glance, their navigation shows just 4 tours. But as you scroll through to what appears to be the "3rd" tour, an invisible navigation suddenly appears, splitting that tour into two.
This hide-and-seek approach is genius because it:
Keeps the initial experience simple and approachable
Reveals more depth exactly when prospects are most engaged
Prevents choice paralysis while still offering the full product experience
Remember last week when we talked about not burying your demos?
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































