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Checkbox’s Demo-First Hero Takeover
Checkbox’s Demo-First Hero Takeover
Put the demo front and center, sticky CTA and paths cut friction
Put the demo front and center, sticky CTA and paths cut friction
Think about your typical homepage. Big headline, some copy, maybe a button somewhere that says "See Demo." Three steps just to maybe click on something that might show you the product.
Checkbox reinvented what a hero section can should be. They brought their demo box up high and gave it 75% of the screen, leaving just enough room for an H1 and some subcopy.
But here's what's really cool: they added a sticky bar at the top of the demo that acts as your traditional "Take a Demo" CTA. Then they built a choose-your-own-adventure so you can pick the demo that suits you best right from the hero.
This hero takeover works because:
The demo IS the hero, not just a button in the hero
The sticky bar maintains the CTA without cluttering the visual
Multiple demo paths mean visitors don't have to hunt around your site
It even takes me back to Adaptive's product-first hero from Edition #25. I really hope we see more of these in the future.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

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