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Hardhat Optional: Close’s Demo Site

Hardhat Optional: Close’s Demo Site

Brand your demo hub in your ICP's world, make exploration feel adventurous.

Brand your demo hub in your ICP's world, make exploration feel adventurous.

You know how most demo centers are called, well, "Demo Center"? (so lame)

Close named theirs the "Demo Site" – a brilliant play on "construction site" that instantly connects to their industry.

But they didn't stop there. Their subhead reads "Test drive Close - no hardhat required," and their navigation asks you to "CHOOSE YOUR LANE" with actual road sign graphics for each persona.

Umm...pinch me because:

This was a fully customized page from the start

It shows they want to connect with their ICP

Exploring their product now feels like an adventure

Every element of personality ties directly back to their construction industry focus.


Example

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See similar resources