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Hardhat Optional: Close’s Demo Site
Hardhat Optional: Close’s Demo Site
Brand your demo hub in your ICP's world, make exploration feel adventurous.
Brand your demo hub in your ICP's world, make exploration feel adventurous.
You know how most demo centers are called, well, "Demo Center"? (so lame)
Close named theirs the "Demo Site" – a brilliant play on "construction site" that instantly connects to their industry.
But they didn't stop there. Their subhead reads "Test drive Close - no hardhat required," and their navigation asks you to "CHOOSE YOUR LANE" with actual road sign graphics for each persona.
Umm...pinch me because:
This was a fully customized page from the start
It shows they want to connect with their ICP
Exploring their product now feels like an adventure
Every element of personality ties directly back to their construction industry focus.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































