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Don’t Waste the Wait
Don’t Waste the Wait
Use a personable loading message to acknowledge users and maintain demo momentum.
Use a personable loading message to acknowledge users and maintain demo momentum.
Let's talk about those awkward 3-4 seconds when your demo is loading. Most companies pretend this moment doesn't exist. Preservica turns it into an opportunity.
Instead of leaving users staring at a blank screen wondering if something broke, they added this simple "Wait while we load your tour" message that feels surprisingly personal.
It's such a small thing, but it completely changes the vibe:
It acknowledges the human on the other side
It maintains the conversation during an awkward tech moment
It shows attention to detail that speaks volumes about their product
This reminds me of Kickup's delightful running man animation from Edition #3. It's finding those overlooked moments where a touch of personality makes your whole demo feel more intentional.
Next time you're building a demo, look for those "in-between" moments everyone else ignores. That's where the magic happens.
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































