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Eyebrow Demo CTA, No Drama
Eyebrow Demo CTA, No Drama
Put your demo CTA in the eyebrow, visible without triggering CTA wars.
Put your demo CTA in the eyebrow, visible without triggering CTA wars.
Every marketing team has the same argument: "Should the hero CTA be 'Book Demo' or 'Start Trial'?" And while everyone's debating, your interactive demo just sits in a random spot.
Instawork snuck their demo CTA into the hero eyebrow. You know, that little strip of space above your main headline that no one really cares about.
It's visible enough that people see it, but tucked away enough that it doesn't start internal debates about CTA hierarchy or conversion strategy or whatever.
Encord did something similar with their nav bar back in Edition #29. Sometimes the move is just finding space nobody's fighting over.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

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