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Gate Once, Binge Demos
Gate Once, Binge Demos
Gate the demo center once, capture leads, let prospects binge demos.
Gate the demo center once, capture leads, let prospects binge demos.
RingCentral gated their demo center once, instead of putting forms in front of every single demo. God bless.
They’ve got a beautiful 2-step form that captures company size and basic contact info.
We all know Demand Gen wants to capture leads. We also know that prospects want to see multiple demos without filling out 17 forms.
It's a great compromise, don’t you think?
Samsara showed us a similar tip for Edition #25. Is this ‘gate-the-whole-thing’ strategy becoming a trend, or just a coincidence?
Example

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