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Now Entering: Close’s Jobsite Demo

Now Entering: Close’s Jobsite Demo

Open with high-contrast visual metaphor, create mood and anticipation instantly.

Open with high-contrast visual metaphor, create mood and anticipation instantly.

The moment you land on Close's Demo Site, you know you're not getting the usual corporate experience.

They've created this intense, high-contrast construction site silhouette against a sunset backdrop, with a digital "NOW ENTERING" sign that makes you feel like you're pulling up to an actual job site.

It's the perfect visual metaphor for what they do (construction software), but executed in a way that feels the exact opposite of cheesy.

What's working here:

They've created a mood and feeling before you click a single thing

The contrast between the dark silhouette and amber sky is simply arresting

The digital "NOW ENTERING" sign creates anticipation

As soon as I saw this, I knew my Demo Arena at Klue is now yesterday's news.


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