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CaptivateIQ’s Three-Minute ROI Rethink
CaptivateIQ’s Three-Minute ROI Rethink
Reframe ROI to spark curiosity, promise three minutes, guarantee a takeaway
Reframe ROI to spark curiosity, promise three minutes, guarantee a takeaway
The welcome screen is a lot like the hero on a homepage. If you nail it, then your prospect is more likely to finish the demo.
Enter CaptivateIQ.
They hit you with "It's time to rethink ROI," but immediately clarify they mean "return on incentives." Then they're like "give us 3 minutes and we'll show you how to deliver better results."
It’s a great welcome screen because:
That headline creates some drama with a reason to chuckle
Three minutes feels totally reasonable and sets expectations
They promise you'll walk away with something useful
Most welcome screens are like "Hey, here's our thing." This one's more like "Hey, get on over here and let us help you out.”
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































