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Finish Reading? Take the Tour
Finish Reading? Take the Tour
Put Take the Product Tour at blog’s end, harness momentum with low friction.
Put Take the Product Tour at blog’s end, harness momentum with low friction.
Figuring out the right CTA is one of the most painful things in my life.
Most feel self-serving ("Talk to Sales!") or just plain awkward. That's why we're excited to see what Paystand did.
They've started using "Take the Product Tour" as a CTA at the end of their blog posts.
Not buried in navigation, not hidden behind a menu. But right there as the natural next step after reading their content.
This is 🔥 because:
It's a lower commitment than "Book a Demo"
It maintains momentum from the blog's engagement
It makes it easier for you and I to figure out what our CTA should be
It's similar to why we loved Vertice's "Not ready for a demo yet?" approach in Edition #5.
This is another example of meeting prospects exactly where they are in their journey.
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































