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Revolut - Give a free trial at the Demo Form
Revolut - Give a free trial at the Demo Form
Transform your form into a value exchange.
Transform your form into a value exchange.
Revolut pulled off some next-level psychology with their demo form that I'm definitely stealing.
Right before asking for my contact info, they give me a checkbox for a free trial. It's such a simple thing, but it completely changed how I felt about the form.
Instead of "ugh, giving away my email again," it becomes "oh cool, I'm getting something in return."
Something so small makes a difference because it:
• Makes the form feel like a value exchange instead of an interrogation
• Shows your sales team who's actually interested in trying the product
Remember when we talked about Genetec's smooth "let's get you signed in" trick back in Edition #20? Same energy, different execution. Both companies figured out how to make data collection feel like a service instead of a shakedown.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.