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Product Demos

ActiveCampaign

Enablement

Interactive Demo

ActiveCampaign’s Outcome-First Thumbnails Win Clicks

ActiveCampaign’s Outcome-First Thumbnails Win Clicks

Label thumbnails by outcomes, not features, so prospects care and click.

Label thumbnails by outcomes, not features, so prospects care and click.

Most demo centers label their tours with feature names. "Partner Portal." "Email Builder." Cool, but what am I supposed to do with that?

Active Campaign went a different route. Their thumbnails say things like "Instantly connect your favorite apps" and "Achieve 99% email deliverability rates." It's not about what the feature is called – it's about what you're trying to accomplish.

We’ll be suggesting this to clients because:

• prospects think in problems, not feature names

• it answers "why should I care?" before they even click

Remember how Appcues crushed their custom thumbnails last week? Can’t wait to see more of these in the next few months.


Example

Gallery

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