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Smartpass: Hall Pass, All Pass
Smartpass: Hall Pass, All Pass
Use one demo to link personas, name characters, and build stakeholder buy-in.
Use one demo to link personas, name characters, and build stakeholder buy-in.
I like to focus on one persona when building a demo. But Smartpass has done the impossible: changed my mind. 🤯
Smartpass is a “Hall Pass” app for grade school students, teachers, and front office staff. Quite a range of personas, wouldn’t you agree?
But they get a 10/10 for weaving all 3 into one demo. Here’s how they did it:
Storytelling: Instead of generic job titles, they used fictional characters like "Sami, Ava, and Isabel," each representing a persona. It feels more human and engaging.
Dope Transitions: They used CTAs to link Flows together brilliantly. For example, while shifting from a student to a teacher view, the CTA reads: “To Teacher View.” Simple and clever.
Advocacy Built-In: The workflow naturally progressed from student to teacher to admin. By the end of the demo, it’s clear why teachers and admins would rally behind this product.
The lesson? If your product serves multiple personas with interconnected workflows, there’s a huge opportunity to showcase them together. Smartpass makes it easy to see how their tool works for everyone.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































