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Code Red: Robot Down
Code Red: Robot Down
Open with a crisis, not features, so users feel stakes and stay.
Open with a crisis, not features, so users feel stakes and stay.
Let’s start with L2L…since they absolutely destroyed all of our boring demo copy.
They don't waste their time with "Welcome to our product tour.” Instead, they drop you right into a crisis with: ⚠️ Code Red: A robot is down on Line 2 ⚠️
By the time Robert gets that 🔔 Dispatch alert 🔔, I'm genuinely stressed about this robot situation. Like, Robert better figure this out or Line 2 is screwed!
This hits different because:
You're not learning about features, you're dealing with a crisis
You start rooting for Robert and have to finish the story
The stakes actually matter to you (somehow??)
Remember when Innovapptive introduced us to "John, The Operator" back in Edition #10? This is like if John was having the worst day of his career and you're there as his apprentice.
Most demos are like read a manual out to yourself. This one's like binge-watching a workplace thriller where the hero is industrial software (and I’m weirdly into it).
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































