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Gameball’s Help-First CTA Wins
Gameball’s Help-First CTA Wins
Trade the hard demo ask for resources, earn trust and warmer leads.
Trade the hard demo ask for resources, earn trust and warmer leads.
The CTA we all know and love still works, but it can be a little aggressive. That’s why we loved Gameball’s approach.
They flipped the script and asked the prospect: “Can we send you more resources?”
This subtle shift changes the dynamic. Instead of a pushy ask, it’s an offer to help.
Even better, we think Gameball uses this as a way to nurture leads. First they send tailored resources that naturally lead prospects toward more value. Then, the sales team gets to work with warmer leads.
We have to respect Gameball’s CTA switch because, well… game recognizes game.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































