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Turn Wait Time Into Wow
Turn Wait Time Into Wow
Use a loading screen to brand the wait, set expectations, boost perception.
Use a loading screen to brand the wait, set expectations, boost perception.
Every demo has a slight delay when you click the CTA. That delay gets worse when you're redirecting a new page.
Caddi figured they’d take the awkwardness off of the wait for us. They created a landing page with a loading screen instead of waiting for the demo to load on a blank page.
It's a subtle touch, but it makes the delay feel like you took extra time and attention to create an experience that's pleasant.
What makes this loading approach work:
• Turns dead time into a branded experience
• Sets expectations that something good is on its way
• Leaves an impression that carries over to product perception
This reminds me of Preservica's "Wait while we load your tour" message from Edition #12. Shout out to them and Caddi for going the extra mile.
Example

See similar resources
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.