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Meet Employees Where They Tap
Meet Employees Where They Tap
Separate demos by audience, use mobile where users live to signal empathy.
Separate demos by audience, use mobile where users live to signal empathy.
DailyPay has two audiences: employers who buy their product and employees who actually use it. Naturally, you’ll want to build separate demos.
But here's what Jason and I love…they deliberately use a mobile experience for the "For Employees" demo because they know that's how employees will actually interact with it.
Shoutout to DailyPay because it:
Demonstrates empathy by saying "we get how your employees will use this"
Creates authenticity instead of forcing everything into the same format
DailyPay shows they're thinking about the entire ecosystem, not just the buyer.
SIDE NOTE: We're starting to see a ton of mobile demos out there. Not sure if it's a trend, or if people are becoming more familiar with the feature. Either way...we love it.
Example

Gallery


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