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Splunk: Watch, Then Try
Splunk: Watch, Then Try
Hook with a slick video, then big tour button when interest peaks
Hook with a slick video, then big tour button when interest peaks
So I was looking at what Splunk is doing with their demos, and they did something I've been thinking about for ages.
They start with this really polished, branded video that explains the concept, then immediately hit you with a CTA to jump into a Navattic tour. They're basically saying "Here's what it does" and "Now try it yourself."
We love this because:
It hooks people with the slick video first (low commitment)
Then transitions to hands-on exploration when they're already invested
It creates this perfect "tell, then show" sequence
The only thing we’d change? That CTA is just a hyperlink buried in text. Go make yours a big, unmissable button that practically begs to be clicked.
Example

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