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Playful Arrow Prioritizes Instant Tour
Playful Arrow Prioritizes Instant Tour
Use a playful animated arrow to guide attention and prioritize the instant tour.
Use a playful animated arrow to guide attention and prioritize the instant tour.
Airfocus has two options on their page: "Book a demo" or "Take an instant tour." Pretty standard stuff, right?
THINK AGAIN!
They added an animated curly-cue arrow that literally points from "Or take an instant tour" down to their product interface. It's hand-drawn style, kind of playful, and my eye can’t help but follow it.
It's such a small thing…literally just an arrow…but it's guiding me without being pushy about it.
And now suddenly the self-serve option doesn't feel like the backup plan. It feels like the thing I want to do.
B2B companies don’t do anything this playful. But maybe we should?
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.



















































































































































































































































