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Product Demos

Airfocus

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Interactive Demo

Playful Arrow Prioritizes Instant Tour

Playful Arrow Prioritizes Instant Tour

Use a playful animated arrow to guide attention and prioritize the instant tour.

Use a playful animated arrow to guide attention and prioritize the instant tour.

Airfocus has two options on their page: "Book a demo" or "Take an instant tour." Pretty standard stuff, right?

THINK AGAIN!

They added an animated curly-cue arrow that literally points from "Or take an instant tour" down to their product interface. It's hand-drawn style, kind of playful, and my eye can’t help but follow it.

It's such a small thing…literally just an arrow…but it's guiding me without being pushy about it.

And now suddenly the self-serve option doesn't feel like the backup plan. It feels like the thing I want to do.

B2B companies don’t do anything this playful. But maybe we should?


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