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Product Demos

HR Software

HiBob

Enablement

Interactive Demo

Bye Pages, HiBob Demos

Bye Pages, HiBob Demos

Skip landing pages, send ads to demos, convert with value-first experiences.

Skip landing pages, send ads to demos, convert with value-first experiences.

HiBob figured out something most marketers haven't.

They're running paid and email campaigns that bypass traditional landing pages completely, sending traffic straight to interactive demos instead.

And I gotta say…they are pretty darn remarkable:

Their copy is conversational without trying too hard

They've placed their off-ramp at exactly the right moment

The whole experience feels like value first, sales pitch second

Now guess what I’ll be telling my boss at Betterworks this week? “Let’s forget about getting buy-in for demos on the website (for now). Let’s launch our first demo using an ad campaign or two.”

Good demos convert better than good websites anyways.


Example

See similar resources

See similar resources