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Bye Pages, HiBob Demos
Bye Pages, HiBob Demos
Skip landing pages, send ads to demos, convert with value-first experiences.
Skip landing pages, send ads to demos, convert with value-first experiences.
HiBob figured out something most marketers haven't.
They're running paid and email campaigns that bypass traditional landing pages completely, sending traffic straight to interactive demos instead.
And I gotta say…they are pretty darn remarkable:
Their copy is conversational without trying too hard
They've placed their off-ramp at exactly the right moment
The whole experience feels like value first, sales pitch second
Now guess what I’ll be telling my boss at Betterworks this week? “Let’s forget about getting buy-in for demos on the website (for now). Let’s launch our first demo using an ad campaign or two.”
Good demos convert better than good websites anyways.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































