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Product Demos

Marketing Software

UserGems

Enablement

Interactive Demo

Story-First Demo, Value Upfront

Story-First Demo, Value Upfront

Open your demo with workflow video, hook buyers with story and instant value.

Open your demo with workflow video, hook buyers with story and instant value.

I knew UserGems had game. But I didn’t know their game extended to interactive demos.

We watched Sophia, a former closed-lost opportunity who was also a past champion. She gets re-engaged through an AI-drafted email that pulls in news about a recent product launch.

And by the way…we’re still on step 1.

Instead of the traditional screenshot or HTML capture, they opened with a video depicting their actual workflow. Snaps all around because:

You're invested in Sophia's story before you even start clicking

It shows value upfront instead of making you hunt for it

I’m a sucker for storytelling, but there were a few other delightful parts that caught our eye:

A custom-sized modal that fits perfectly in the white space of the video

Their adorable robot mascot greeting you

Most welcome slides are like "Hi, welcome to our demo." UserGems is like "Here’s the goods. Do you like them?”


Example

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