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Show Buyers The Destination
Show Buyers The Destination
Show the results, not just the process.
Show the results, not just the process.
Showing buyers "how to use” your product is one thing. But most really want to see the outputs and outcomes they’ll get. Here’s a great example — the “Learn how to use Wynter” page. One page with interactive demos and explainer videos of their platform. But my favourite part is the “Test result examples” section. It shows you real outputs from their platform, so you can see what your messaging test results will actually look like. As someone who has evaluated and used Wynter, this is the main thing I care about. Quality feedback on my messaging. So remember, you can let buyers get behind the wheel, but don’t forget to also show them the destination. → Check out Wynter’s Tour Page
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.