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Finish With Proof, Not Forms
Finish With Proof, Not Forms
End with a case study video, prove it works, make the CTA a gift.
End with a case study video, prove it works, make the CTA a gift.
Most demos end with "Book a call" and that's it. Maybe a thank you message if you're lucky.
But not Lyra.
They used a mobile frame, introduced a character named Carlos, walked through his experience. All good stuff for any demo.
But at the end? They embedded a case study video right there with the CTA.
So you just finished the demo, you're interested, and instead of just being asked to book a call, you get a real customer talking about real results. It answers the "does this actually work?" question before you even think to ask it.
Plus…it makes that last step feel less like filling out a form and more like getting something sent to you.
Example

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See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

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