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6sense Demos Before Details
6sense Demos Before Details
Lead blog posts with an interactive tour, show before tell, drive pipeline.
Lead blog posts with an interactive tour, show before tell, drive pipeline.
6sense is bringing Show, Don’t Tell into their blog posts.
They wrote this piece about where key intent data lives in their platform. Then, before jumping into detail they said "take an interactive product tour to see where key intent data resides in 6sense!”
Boom. Instead of just telling you about features, they let you experience them before reading more.
Jason and I love this approach because:
Readers can see exactly what you're describing before you describe it
Your blog becomes a sales asset, not just SEO content
In Episode 9, we showed Paystand using demos as blog CTAs. 6sense takes that idea but frontloads the demo directly into the educational content instead of just tacking it on at the end.
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































