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Two-Minute CTA, Zero Doubt
Two-Minute CTA, Zero Doubt
Label the CTA 2-minute demo to kill hesitation and boost starts
Label the CTA 2-minute demo to kill hesitation and boost starts
Time is precious. So when prospects see your content, they deserve to know how long it’s going to take. Especially after years of being tortured by 5000-word blog posts and emails that are 7-paragraphs long.
Hike seems to have figured this out and realized a simple truth. Adding “2-minute” to your usual “Start Demo” CTA can make all the difference.
They absolutely crushed any uncertainty by setting the expectation right in the button text.
This worked on us because it:
Removes the "how long is this going to take?" hesitation
Two minutes feels manageable to anyone
Shows respect for people's time upfront
If you want to get cheeky, try an even more specific time like "2 minutes and 13 seconds." The oddly specific number can actually make it feel more human.
So next time you build a demo, think about taking a Hike. 😉
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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































