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Propel People Goes Tour-Only
Propel People Goes Tour-Only
Make Self-Guided Tour the hero CTA, let the product pre-qualify buyers.
Make Self-Guided Tour the hero CTA, let the product pre-qualify buyers.
99.9% of homepages have Book a Demo as the main CTA. If you’re lucky, you may spot the rare Take a Tour button as a secondary option.
Propel People said “watch this." They made Take a Self-Guided Tour the ONLY CTA in their hero.
That takes serious confidence, and puts them in the 1% of the 1%. They're basically betting that their product is good enough to sell itself, and that their demo will generate better leads than forcing calendar bookings.
It’s takes me back to Levellr from Edition #27 where they made tours their primary CTA throughout their site. It’s a bold mold…and we’re sure it’s paying off for them.
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