Next
One Demo, Three Persona Paths
One Demo, Three Persona Paths
Replace generic homepages with persona-led demos, let visitors choose their path for instant relevance.
Replace generic homepages with persona-led demos, let visitors choose their path for instant relevance.
Being clear on your homepage when you serve multiple personas is borderline impossible. You try to speak to everyone but end up confusing everyone.
Lucidya let their demos handle this task instead of asking the homepage to do it.
They built one mega demo with three demos inside it: Marketing & Brand, Customer Service, and Research.
We’re loving this because:
It solves the generic messaging problem.
When someone picks "Marketing & Brand,” they feel seen
Our take is if you’ve got multiple people in a demo, build demos for multiple people then put them all over your website. Now you’re letting people pick the path that gets them excited, instead of the one that gets your CEO excited.
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.



















































































































































































































































