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Product Demos

North One

Enablement

Interactive Demo

Show UI, Earn the Email

Show UI, Earn the Email

Open with real UI and social proof, earn attention before asking anything.

Open with real UI and social proof, earn attention before asking anything.

That first screen of your demo is doing way more work than you think. In most cases, it’s the moment someone decides if they're in or out.

Unfortunately, most of us blow this by opening with a form or some vanilla copy. Jason and I are demo nerds, and even our brains check out when we see these.

That’s why we like North One. They start with this clean graphic showing their actual product. It’s got a mobile view, desktop view, and real account balances. They even put a Trustpilot rating for good measure.

I don’t know about you, but seeing something like this makes us excited to see the rest of the demo.

Instead of boring text, they’ve been able to:

get us excited before they ask for anything

give us a reason to stop scrolling

build trust early on

If you’ve been following along for awhile then you might remember Kickup's delightful running man from Edition #3 or Storyblok's spinning Earth from Edition #4. Those moments of "oh, this is nice" before the demo even starts are more important than you think


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