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Panaseer’s Penny-Drop Product Tour

Panaseer’s Penny-Drop Product Tour

Show it first, then use-case blurbs so prospects hit the penny drop.

Show it first, then use-case blurbs so prospects hit the penny drop.

There's this moment in sales called "the penny drop.” It’s when a prospect finally gets what you're selling. Panaseer engineered that moment right into their product tour page.

They added a "How it works" section with 6 use cases. Each one has about 5 lines of copy explaining the specific job it does.

So prospects see the product in action first, then immediately get the "oh, here's how I'd actually use this" breakdown. It's like having a sales rep explain the demo right after you take it.

Value first, then tell them how it works. And that’s how you make the penny drop.


Example

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