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Kallidus: Pick Your Protagonist
Kallidus: Pick Your Protagonist
Build persona stories, not feature tours, then let buyers choose their path.
Build persona stories, not feature tours, then let buyers choose their path.
We've talked about persona-based demos before, but Kallidus lets you pick whose day you want to follow.
The first thing they did was turn their demos into real stories about real people. Most of us get caught up in feature or use-case land, that people want to hear stories about other people.
Kallidus has the Learner, the Manager, and the L&D leader…each given their own name and specific use case demo.
This may become a standard approach for us because:
Right-fit prospects immediately identify with one of the three personas
Each path feels like a complete story, not just feature highlights
The choice makes you more invested in the outcome
Last week on Edition #36, we showed you WorkJam's "Day in the Life of Alex.” Kallidus goes 2-steps further and gives us a day in the life with “Heather, Keith, and Alyson.”
Example

See similar resources
See similar resources

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































