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Check the Box, Book Demo
Check the Box, Book Demo
Make Book a demo a checklist step, tap completion bias for conversions.
Make Book a demo a checklist step, tap completion bias for conversions.
A lot of our clients ask us how to increase demo conversions. If you want to try something new, take a look at what OFX is doing.
They've got these progress checklists in their demo. Standard stuff, right?
WRONG!
The trick here is they added "Book a Demo" as an actual checklist item. Makes the whole thing feel like you're completing a process rather than going in a circle of demos.
To me, it's a psychological thing. People like checking boxes and making progress. With this in mind, OFX turned their CTA into another satisfying box to check.
This is the kind of detail most companies miss. Heck, we didn’t think of it until we saw it.
But now we’ll be suggesting it to all of our clients.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































