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Product Demos

Workflow Management Software

Instawork

Enablement

Interactive Demo

Form as Feature, Not Friction

Form as Feature, Not Friction

Frame data capture as setup, not gate, to boost demo completion.

Frame data capture as setup, not gate, to boost demo completion.

"We are preparing a demo environment for you..."

A small tweak to the usual “give us your name or you can’t see our product” feeling, right?

Instawork's does a great job of making it sound like they're building something custom just for you. Suddenly giving them your name feels like the key to something cool, instead of the trigger for them to send you nurture emails.

Jason and I like this because:

It makes the form feel like part of the experience, not a barrier to it

We feel a sense of anticipation instead of resistance

It’s like Genetec's "let's get you signed in" trick back in Edition #20. We’re seeing more of this where data collection feels like a service instead of a trap.

PRO TIP: Try throwing in a loading GIF or something to really sell the "we're preparing this for you" vibe.


Example

See similar resources

See similar resources