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Close Demo: Role or Goal?
Close Demo: Role or Goal?
Offer two entry points, role-based and capability, so nobody feels lost.
Offer two entry points, role-based and capability, so nobody feels lost.
Let's be honest – a lot of demo centers we see are a mess. You land on them and think "Where do I even start?"
Close made their Demo Site both visually clean and organized. They've created clear pathways for different personas (Founders, Sales Managers, Sales Reps, etc.) and separate sections for specific use cases.
The result is a navigation system where you can either:
Self-identify with a role if you know who you are
Browse by capability if you're not sure where to start
I've seen so many demo centers that either overwhelm you with options or oversimplify to the point of uselessness. Close found that perfect middle ground.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































