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Product Demos

Payments Processing Software

Airwallex

Enablement

Interactive Demo

Airwallex: One Demo, Many Paths

Airwallex: One Demo, Many Paths

Deliver one branching demo, enable self-serve paths, cleaner site without extra builds.

Deliver one branching demo, enable self-serve paths, cleaner site without extra builds.

Airwallex tricked me with the “one” demo I found on their website.

Instead of creating one demo with a single use case or workflow, they built one central demo with multiple branching paths based on who you are or what you're trying to do.

More companies should do this because:

Keeps your website clean (one demo embed instead of six)

Lets prospects self-select their own adventure

Creates a more personalized experience without multiplying work

This reminds me of Wise's choose-your-own-adventure approach from Edition #10, but with even more paths to choose from.

Pro Tip: your boss doesn't want a bunch of demos on their site...you've got a backup plan.


Example

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See similar resources