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Product Demos

Project Management Software

WorkJam

Enablement

Interactive Demo

Give Your Demo Main-Character Energy

Give Your Demo Main-Character Energy

Start with a protagonist, make every click connect to a real workflow.

Start with a protagonist, make every click connect to a real workflow.

Quick story before we talk demos… I went to Drive by Exit Five last week. During the speaking sessions, Harry Dry reminded me of something: stories have characters. …and now back to demos.

WorkJam must have some good storytellers in the room. Their demo starts by saying "A Day in the Life of a Frontline Team Member," then immediately introduces the main character, Alex.

You should be doing this with all of your demos because:

• We’re invested in Alex's day, not just learning about software

• Every feature connects to a real moment in someone's workflow

• It feels like a real story instead of a product tour

Since we’re talking about main character energy, shout out to L2L's dramatic Technician-Robert storyline from Edition #21.


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