When most product marketers think “campaign,” their mind jumps to launches — the new feature, the big announcement, the shiny new thing. But if you only market what’s new, you’re missing one of your biggest growth levers: the product you already have. This month, we explored the topic of Product-Focused Campaigns — the ongoing marketing efforts that spotlight the features, value, and customer outcomes your product already delivers. You’ll get a new playbook, plus two new templates to help you identify which parts of your product deserve attention, how to build campaigns that reignite awareness and adoption, and how to drive measurable growth without waiting for the next launch.

How easy is it to buy from your company? Chances are it's worse than you'd expect, which is why 40-60% of your buyers choose to do NOTHING over buying your product. Lucky for you, we just published a new playbook showing you how to map your buyer journey, spot the problem areas, and fix them. This includes an easy-to-use template you can use to manage the whole process and look like a pro 😎 Not to mention, a bunch of new PMM examples to inspire your work. Get in there!

If you've been waiting for the right time to start conducting an internal sales confidence survey, this is it. Our playbook this month walks you step-by-step through the process and gives you practical tools to create your own system for gathering and analyzing internal feedback. PLUS, we've got a ton of new examples, including over 100 new interactive demos to inspire your next project.

If you've got a product page on your to-do list this quarter, you're going to love this month's playbook and templates. Not to mention a bunch of new examples that now include video walk-throughs and commentary!

A ton of new resources to share in August, including one of my favorites playbooks yet. If you're trying to figure out your segmentation and target ICP, go check it out now!