Did you know the average amount of time a company spends per year on pricing is less than 10 hours? If you feel like your company makes important pricing and packaging decisions based on a handful of opinions or gut feel, then this month's playbook is for you. This month, we go deep on how to conduct a pricing and packaging analysis so that you can help your company make strategic, data-driven pricing decisions. You'll learn the fundamentals of B2B SaaS pricing and walk away with an in-depth template you can use to run your own pricing analysis. Not to mention a bunch of new real-world examples to help inspire your work.

Happy New Year! 🥳 Let's make 2026 the year we start talking more to customers. On that note — do you know (confidently) why your company is winning and losing deals? If you're like most PMMs, the answer is probably no. Which is why win-loss programs can be such a massive unlock for your company, and your career. This month, we partnered with Ryan Sorley, VP of Win-Loss at Klue and Founder of DoubleCheck Research, to create a step-by-step guide to building a high-impact win-loss program. This includes two new templates, plus a number of simple frameworks to guide your program. Not to mention, 20+ new PMM examples to inspire your work heading into the new year!

When most product marketers think “campaign,” their mind jumps to launches — the new feature, the big announcement, the shiny new thing. But if you only market what’s new, you’re missing one of your biggest growth levers: the product you already have. This month, we explored the topic of Product-Focused Campaigns — the ongoing marketing efforts that spotlight the features, value, and customer outcomes your product already delivers. You’ll get a new playbook, plus two new templates to help you identify which parts of your product deserve attention, how to build campaigns that reignite awareness and adoption, and how to drive measurable growth without waiting for the next launch.

How easy is it to buy from your company? Chances are it's worse than you'd expect, which is why 40-60% of your buyers choose to do NOTHING over buying your product. Lucky for you, we just published a new playbook showing you how to map your buyer journey, spot the problem areas, and fix them. This includes an easy-to-use template you can use to manage the whole process and look like a pro 😎 Not to mention, a bunch of new PMM examples to inspire your work. Get in there!

If you've been waiting for the right time to start conducting an internal sales confidence survey, this is it. Our playbook this month walks you step-by-step through the process and gives you practical tools to create your own system for gathering and analyzing internal feedback. PLUS, we've got a ton of new examples, including over 100 new interactive demos to inspire your next project.

If you've got a product page on your to-do list this quarter, you're going to love this month's playbook and templates. Not to mention a bunch of new examples that now include video walk-throughs and commentary!

A ton of new resources to share in August, including one of my favorites playbooks yet. If you're trying to figure out your segmentation and target ICP, go check it out now!