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Show the Typing, Sell Magic
Show the Typing, Sell Magic
Demo the AI typing, trigger the wow, keep attention, match reality.
Demo the AI typing, trigger the wow, keep attention, match reality.
Everyone's got AI features now. It's in your product description, it's in your marketing, but is it in your demos?
And more importantly…are you leaving them as static screens?
The magic of AI isn't the final output. It's watching it appear. That moment when words start flowing feels like actual intelligence. When you skip that, you're just showing text on a page.
Dremio chose not to skip this magic moment. They use the AI-text animation feature, just like it happens in their product.
Here's why we love it:
The "wow" moment is in the reveal: When text appears on its own, your brain goes "oh shit, this thing is actually working." A static result doesn't create that reaction.
It holds attention: Moving text is harder to ignore than another static screen. When someone's clicking through and text starts appearing, they stop and watch.
It matches reality. If your AI types out responses in the real product, show that in the demo. Otherwise there's a disconnect between what people see and what they get.
Companies are spending millions building AI features and then showing them like static PDFs. Use the animation. Show the magic or Krampus will come find you.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.



















































































































































































































































