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Product Demos

Government Software

GovWell

Enablement

Interactive Demo

Make the Tour the Star

Make the Tour the Star

Make your tour CTA twice as big, match intent and boost clicks.

Make your tour CTA twice as big, match intent and boost clicks.

GovWell's blog showed us something that seems obvious now, but I rarely see anybody doing it.

At the end of their posts, they have two CTA cards: "Interactive Product Tour" and "Book a Demo". But the tour card is literally TWICE the size of the demo card.

This is refreshingly honest way to think about how people actually behave:

It's basically saying "Hey, click THIS one" without being pushy

It acknowledges most people aren't ready for a sales call

It still gives the demo option so sales is happy

When I showed this to Jason, we both had the same thought: "Why haven't we seen this yet?"

We all know that most readers aren’t ready to book a meeting after reading a blog post. Or even after they finished reading a Tuesday newsletter about Interactive Demos...hehe.


Example

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See similar resources