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Product Demos

Marketing Software

Appcues

Enablement

Interactive Demo

Last Slide: Proof, Not Pitch

Last Slide: Proof, Not Pitch

Finish with results and logos, answer proof doubts and drive action.

Finish with results and logos, answer proof doubts and drive action.

I was scrolling through Appcues' demo the other day and hit their last slide expecting the usual "Talk to Sales" snooze-fest.

Instead? They hit me with the perfect mic drop: real results, and social proof right when I was deciding whether to bounce or not.

Why I'm stealing this idea:

It addresses the "where's the proof" objection

It turns a transactional CTA into a trust-building opportunity

It creates that final push of confidence right at the decision moment

Remember how I raved about Herd Security setting clear expectations upfront in Edition #10? This is the perfect bookend because you start by promising value, end by proving it's real.

DemoDash Pro Tip: Your last slide is prime real estate for killing objections, not begging for meetings.


Example

See similar resources

See similar resources