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Only CTA: Expensify’s Try Demo
Only CTA: Expensify’s Try Demo
Make the only CTA Try Demo, promise two minutes, qualify serious buyers.
Make the only CTA Try Demo, promise two minutes, qualify serious buyers.
This might seem small, but Expensify is doing something big for the buying journey.
On their product page, they've got just one button at the end. And instead of the usual "Get a Demo" (which we all know means "Talk to a salesperson"), they went with "Try Demo."
And right above it? A simple line telling you it's a two-minute demo where you can experience the magic yourself.
The psychology here is spot-on:
"Try" implies you're in control, not being sold to
Setting the "two-minute" expectation removes commitment
The solo CTA means they don’t want unqualified leads squeaking through
It's wild how much those little moments actually matter.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































