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Product Demos

Expense Management Software

Expensify

Enablement

Interactive Demo

Only CTA: Expensify’s Try Demo

Only CTA: Expensify’s Try Demo

Make the only CTA Try Demo, promise two minutes, qualify serious buyers.

Make the only CTA Try Demo, promise two minutes, qualify serious buyers.

This might seem small, but Expensify is doing something big for the buying journey.

On their product page, they've got just one button at the end. And instead of the usual "Get a Demo" (which we all know means "Talk to a salesperson"), they went with "Try Demo."

And right above it? A simple line telling you it's a two-minute demo where you can experience the magic yourself.

The psychology here is spot-on:

"Try" implies you're in control, not being sold to

Setting the "two-minute" expectation removes commitment

The solo CTA means they don’t want unqualified leads squeaking through

It's wild how much those little moments actually matter.


Example

See similar resources

See similar resources