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Samsara’s Super Bowl Demo Play
Samsara’s Super Bowl Demo Play
Time interactive demos to cultural moments, create urgency, relevance, and sales touchpoints.
Time interactive demos to cultural moments, create urgency, relevance, and sales touchpoints.
While everyone else was planning their Super Bowl snacks, Samsara was planning something brilliant.
They created an interactive demo campaign that tied their product to one of the biggest cultural events of the year. No new feature launch needed – just smart timing and clever positioning.
This is genius because:
It creates urgency without feeling pushy
It makes their B2B product feel relevant during a mainstream moment
It gives sales a timely reason to reach out
Think about it: How many B2B companies can naturally tie their product to the Super Bowl? Not many. But Samsara found a way, and it worked.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.













































































































































































































