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Product Demos

Field Service Management Software

Samsara

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Interactive Demo

Samsara’s Super Bowl Demo Play

Samsara’s Super Bowl Demo Play

Time interactive demos to cultural moments, create urgency, relevance, and sales touchpoints.

Time interactive demos to cultural moments, create urgency, relevance, and sales touchpoints.

While everyone else was planning their Super Bowl snacks, Samsara was planning something brilliant.

They created an interactive demo campaign that tied their product to one of the biggest cultural events of the year. No new feature launch needed – just smart timing and clever positioning.

This is genius because:

It creates urgency without feeling pushy

It makes their B2B product feel relevant during a mainstream moment

It gives sales a timely reason to reach out

Think about it: How many B2B companies can naturally tie their product to the Super Bowl? Not many. But Samsara found a way, and it worked.


Example

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