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Product Demos

Engineering

Jellyfish

Enablement

Interactive Demo

Jellyfish: Hook First, Gate Later

Jellyfish: Hook First, Gate Later

Lead with ungated basics, gate the good stuff once they see value.

Lead with ungated basics, gate the good stuff once they see value.

Gating content is tricky. Go too hard, and you scare people off. Too passive, and you miss your chance to grab their info. But Jellyfish nails it with their interactive demo.

Here’s how:

They let you explore the basics. No email, no hassle—just a taste of what the product can do.

Then, right at the moment you’re hooked, they gate the advanced features with this simple message:

“Enjoying the Product Tour? Share your email to see Jellyfish's more advanced features!”

It’s smart. By the time you hit the gate, you already see the value, so handing over your email feels worth it. It’s like freemium upselling — without having to install a product.

So if you’re thinking of gating your demo, take a page out of Jellyfish’s book. Let prospects get a feel for the product first, and then use the gate to deepen their curiosity, not block it.


Example

See similar resources

See similar resources