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Zapier

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Zapier Spots a Winning Trend

Zapier Spots a Winning Trend

Embrace the AI wave with Zapier's orchestration.

Embrace the AI wave with Zapier's orchestration.

Zapier didn’t just jump on the AI bandwagon, they steered right into the thick of it. Instead of pivoting or slapping “AI” on their landing page, they recognized a wave — the explosion of AI — and baked it into their product and positioning strategy.

Workflow automation is still an important part, but now it’s positioned as AI Orchestration.

When you spot a clear macro trend that fits your product strength perfectly, it may be time to go all in. If it’s natural, own the narrative.


Example

https://www.loom.com

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