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Blocks Bots, Fake Signups, and Account Takeovers
Blocks Bots, Fake Signups, and Account Takeovers
Targeted solutions for specific user needs.
Targeted solutions for specific user needs.
A lot of use case pages go broad. More about how a persona uses the product. But Castle focuses each page on one job to be done 🎯
As a buyer, if I’m wondering how your product can help me with one specific thing, having this option in your navigation is super helpful.
Not to say you shouldn’t include persona-specific pages on your site. I just also think that use case pages are a chance to get even more specific and show people how you solve one specific problem at a time. It also lets you take advantage of longer-tail search traffic.
You then have a simple way to test which use cases are most popular or in demand. Just look at your page traffic or a heat map to see what people click on most.
Example

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Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.

Copyright © 2024 Productive PMM Inc.