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Positioning & Messaging

Security Software

Castle

Enablement

Homepage

Blocks Bots, Fake Signups, and Account Takeovers

Blocks Bots, Fake Signups, and Account Takeovers

Targeted solutions for specific user needs.

Targeted solutions for specific user needs.

A lot of use case pages go broad. More about how a persona uses the product. But Castle focuses each page on one job to be done 🎯

As a buyer, if I’m wondering how your product can help me with one specific thing, having this option in your navigation is super helpful.

Not to say you shouldn’t include persona-specific pages on your site. I just also think that use case pages are a chance to get even more specific and show people how you solve one specific problem at a time. It also lets you take advantage of longer-tail search traffic.

You then have a simple way to test which use cases are most popular or in demand. Just look at your page traffic or a heat map to see what people click on most.


Example

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See similar resources