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Positioning & Messaging

FinTech

Wealthfront

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Visual Product Comparisons

Visual Product Comparisons

Make investment choices clear and simple.

Make investment choices clear and simple.

Most multi-product companies use long feature lists to explain their offerings. Wealthfront pulls it off with 106 words and a killer image. This visual makes the differences between investment options instantly clear— no jargon, no overload. A great example of how design, simple messaging, and creativity can make complex topics easy to grasp.

Example

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