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Positioning & Messaging

Consumer Robotics

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An Unlikely Early Adopter

An Unlikely Early Adopter

Empowering independence for the elderly at home.

Empowering independence for the elderly at home.

Home robots are now a thing, and that's crazy. But even crazier is the early niche they're targeting. The product page for the Neo Home Robot makes it unmistakably clear — they are targeting the elderly. People who need help at home. When tech is new, finding the right use case and buyer is half the battle. But at this stage, Neo doesn't need everybody. They need a clear ICP to prove value, validate their product, and expand from.

Example

https://www.loom.com

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