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Positioning & Messaging

Security Software

Astrix

Enablement

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Secure Product Understanding

Secure Product Understanding

Position your brand with familiar frames.

Position your brand with familiar frames.

Want a cheat code for effective positioning? Anchor on what people already know. Instead of trying to craft a brand-new mental frame, tap into one that’s already familiar. It might feel risky to compare yourself to something else. But...it’s often the fastest, most effective way to make your message stick.

Example

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See similar resources