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Segmentation & Targeting

FinTech

Wayflyer

Enablement

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Qualification Meets Segmentation

Qualification Meets Segmentation

Self-qualify for financing in seconds.

Self-qualify for financing in seconds.

Wayflyer turns a typical underwriting step into clear self-qualification. Their “Are you eligible for financing?” website section looks like something you'd expect to see at a bank. But it’s also a smart way to communicate their ICP fit. It’s a simple way for buyers to know if they're the right fit. Imagine if every B2B site made it this easy to self-select.

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