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Example

Positioning & Messaging

Engineering

PostHog

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Homepage

You’ll Hate PostHog if…

You’ll Hate PostHog if…

Engineers won't find classic marketing here.

Engineers won't find classic marketing here.

PostHog knows their ICP well. And they don’t miss an opportunity to highlight one of their major differentiators — how they do business. On their homepage, they make it abundantly clear what kind of company they ARE NOT.

For example:

• In their “You’ll hate PostHog if…” section they point out things like “You think your email is a good trade for that free whitepaper” and “networking events are your thing.” • In their CTA section, they poke fun at “classic marketing tactics.” This approach wouldn’t work for everyone, but for their ICP (engineers), it hits all the right buttons.


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Example

Gallery

See similar resources

See similar resources

Example

Different Is Better Than Better

Different solutions for real-life problems

Positioning & Messaging

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Example

Different Is Better Than Better

Different solutions for real-life problems

Positioning & Messaging

Enablement

Example

The Power of Analogies

Communicate value with relatable analogies.

Positioning & Messaging

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Example

The Power of Analogies

Communicate value with relatable analogies.

Positioning & Messaging

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Example

Zapier Spots a Winning Trend

Embrace the AI wave with Zapier's orchestration.

Positioning & Messaging

Strategy

Example

Zapier Spots a Winning Trend

Embrace the AI wave with Zapier's orchestration.

Positioning & Messaging

Strategy

Example

Wayflyer's Animated Penny Drop

Get loans in a flash with animated clarity.

Positioning & Messaging

Enablement

Example

Wayflyer's Animated Penny Drop

Get loans in a flash with animated clarity.

Positioning & Messaging

Enablement

Example

Multi-Audience Value Made Crystal Clear

Empower customers, boost revenue, simplify finance.

Positioning & Messaging

Enablement

Example

Multi-Audience Value Made Crystal Clear

Empower customers, boost revenue, simplify finance.

Positioning & Messaging

Enablement

Example

The Demo Video You Never Need to Watch

See the product in action, no play needed.

Buyer Enablement

Enablement

Example

The Demo Video You Never Need to Watch

See the product in action, no play needed.

Buyer Enablement

Enablement

Example

The WebMD of Problem Sections

Identify your problems before they identify you.

Buyer Enablement

Enablement

Example

The WebMD of Problem Sections

Identify your problems before they identify you.

Buyer Enablement

Enablement

Example

Remove Implementation Uncertainty

Elimina la incertidumbre en la implementación.

Buyer Enablement

Enablement

Example

Remove Implementation Uncertainty

Elimina la incertidumbre en la implementación.

Buyer Enablement

Enablement

Example

Use Cases Make It Stick

Show real value with specific use cases.

Use Cases

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Example

Use Cases Make It Stick

Show real value with specific use cases.

Use Cases

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Example

Fin Leaves The Nest

Empower your ideas without risking your core business.

Buyer Enablement

Enablement

Example

Fin Leaves The Nest

Empower your ideas without risking your core business.

Buyer Enablement

Enablement

Example

This Hero Hits All The Right Notes

Boost your ad performance with accurate tracking.

Positioning & Messaging

Enablement

Example

This Hero Hits All The Right Notes

Boost your ad performance with accurate tracking.

Positioning & Messaging

Enablement

Example

A Homepage That Doesn’t Make You Guess

Clear solutions for freelancers, no fluff involved.

Buyer Enablement

Enablement

Example

A Homepage That Doesn’t Make You Guess

Clear solutions for freelancers, no fluff involved.

Buyer Enablement

Enablement

Example

This Hero IS the Demo

Turn text into visuals effortlessly.

Buyer Enablement

Enablement

Example

This Hero IS the Demo

Turn text into visuals effortlessly.

Buyer Enablement

Enablement

Example

A Problem Section Written By Customers

Let customers voice their real problems.

Problem Statement

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Example

A Problem Section Written By Customers

Let customers voice their real problems.

Problem Statement

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Example

Patients, Not Paperwork

Focus on patients, not paperwork.

Positioning & Messaging

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Example

Patients, Not Paperwork

Focus on patients, not paperwork.

Positioning & Messaging

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Example

Penny Drop Goes Interactive

Experience the penny drop like never before.

Penny Drop

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Example

Penny Drop Goes Interactive

Experience the penny drop like never before.

Penny Drop

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Example

Ambrook Maps Their Customers

Make trust local with interactive customer maps.

Customer Evidence

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Example

Ambrook Maps Their Customers

Make trust local with interactive customer maps.

Customer Evidence

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Example

Talk to Founders, Not “Sales”

talk to founders who truly care

CTA

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Example

Talk to Founders, Not “Sales”

talk to founders who truly care

CTA

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Example

Change How Your Market Thinks

Revolutionize your thinking on AI automation.

Positioning & Messaging

Enablement

Example

Change How Your Market Thinks

Revolutionize your thinking on AI automation.

Positioning & Messaging

Enablement

Example

Flank Breaks Down The Problem

Cut through legal chaos and reclaim your time.

Problem Statement

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Example

Flank Breaks Down The Problem

Cut through legal chaos and reclaim your time.

Problem Statement

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Example

Customer Stories Grandpa Would Click

Connecting with your future, inspired by the past.

Customer Evidence

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Customer Stories Grandpa Would Click

Connecting with your future, inspired by the past.

Customer Evidence

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Example

Qualification Meets Segmentation

Self-qualify for financing in seconds.

Segmentation & Targeting

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Qualification Meets Segmentation

Self-qualify for financing in seconds.

Segmentation & Targeting

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Example

Naming The Problem (a.k.a. The Frankenstack)

Make the frankenstack famous, not just your solution.

Problem Statement

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Example

Naming The Problem (a.k.a. The Frankenstack)

Make the frankenstack famous, not just your solution.

Problem Statement

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Example

Adding Trust To Logo Bars

Show your customers when trust was earned.

Customer Evidence

Enablement

Example

Adding Trust To Logo Bars

Show your customers when trust was earned.

Customer Evidence

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Example

Putting the Price in Your Hero

Put clarity front and center for buyers.

Pricing & Packaging

Enablement

Example

Putting the Price in Your Hero

Put clarity front and center for buyers.

Pricing & Packaging

Enablement

Example

A Hero That Shows and Sells

Show, sell, and spark your interest now.

Buyer Enablement

Enablement

Example

A Hero That Shows and Sells

Show, sell, and spark your interest now.

Buyer Enablement

Enablement

Example

Lead With What You Do Best

Showcase your strengths with impactful use cases.

Use Cases

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Example

Lead With What You Do Best

Showcase your strengths with impactful use cases.

Use Cases

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Example

Graphy Makes Charts Sexy

Make data-driven decisions with stunning visuals.

Buyer Enablement

Enablement

Example

Graphy Makes Charts Sexy

Make data-driven decisions with stunning visuals.

Buyer Enablement

Enablement

Example

The New Bar for Product Visuals

Transform your visuals, boost buyer confidence.

Buyer Enablement

Enablement

Example

The New Bar for Product Visuals

Transform your visuals, boost buyer confidence.

Buyer Enablement

Enablement

Example

Creative Images for Complex Concepts

Transform payments with flexible timelines.

Positioning & Messaging

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Example

Creative Images for Complex Concepts

Transform payments with flexible timelines.

Positioning & Messaging

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Example

beehiiv — The newsletter platform built for growth

Grow your audience with beehiiv's newsletter platform.

Positioning & Messaging

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Example

beehiiv — The newsletter platform built for growth

Grow your audience with beehiiv's newsletter platform.

Positioning & Messaging

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Example

Create Interactive Product Demos

Engage users with captivating interactive demos.

Positioning & Messaging

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Example

Create Interactive Product Demos

Engage users with captivating interactive demos.

Positioning & Messaging

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Example

Grammarly: Free Writing AI Assistance

Enhance your writing with AI-powered insights.

Positioning & Messaging

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Example

Grammarly: Free Writing AI Assistance

Enhance your writing with AI-powered insights.

Positioning & Messaging

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Example

Project Management Software

Streamline your projects with ease and efficiency.

Positioning & Messaging

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Example

Project Management Software

Streamline your projects with ease and efficiency.

Positioning & Messaging

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Example

Developer Workflow Automation

Streamline your developer workflow with automation.

Positioning & Messaging

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Example

Developer Workflow Automation

Streamline your developer workflow with automation.

Positioning & Messaging

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Example

Motion Users Get an Extra Month

Gain an extra month for what matters most.

Positioning & Messaging

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Example

Motion Users Get an Extra Month

Gain an extra month for what matters most.

Positioning & Messaging

Enablement

Example

Walnut Hero

Empower your audience with interactive demo experiences.

Positioning & Messaging

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Example

Walnut Hero

Empower your audience with interactive demo experiences.

Positioning & Messaging

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Example

B2B Database, Company Contacts and Business Leads

Unlock powerful business connections with our database.

Positioning & Messaging

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Example

B2B Database, Company Contacts and Business Leads

Unlock powerful business connections with our database.

Positioning & Messaging

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Example

Focused Testimonials

Keep testimonials short for maximum impact.

Customer Evidence

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Example

Focused Testimonials

Keep testimonials short for maximum impact.

Customer Evidence

Enablement

Example

Password Manager for Families, Businesses, Teams

Secure your family's passwords with ease.

Positioning & Messaging

Enablement

Example

Password Manager for Families, Businesses, Teams

Secure your family's passwords with ease.

Positioning & Messaging

Enablement

Example

Apollo Homepage Hero

Elevate your sales with Apollo's powerful tools.

Positioning & Messaging

Enablement

Example

Apollo Homepage Hero

Elevate your sales with Apollo's powerful tools.

Positioning & Messaging

Enablement

Example

Descript Homepage Hero

Transform your audio and video effortlessly.

Positioning & Messaging

Enablement

Example

Descript Homepage Hero

Transform your audio and video effortlessly.

Positioning & Messaging

Enablement

Example

Teamwork on your time

Empower your team to collaborate anytime, anywhere.

Positioning & Messaging

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Example

Teamwork on your time

Empower your team to collaborate anytime, anywhere.

Positioning & Messaging

Enablement

Example

Collect and embed testimonials in minutes

Collect testimonials effortlessly and boost your brand.

Positioning & Messaging

Enablement

Example

Collect and embed testimonials in minutes

Collect testimonials effortlessly and boost your brand.

Positioning & Messaging

Enablement

Example

Marketing smarts for big ideas

Transform ideas into marketing success.

Positioning & Messaging

Enablement

Example

Marketing smarts for big ideas

Transform ideas into marketing success.

Positioning & Messaging

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Example

Canada's Smartest Spend Management Software

Smart spending made simple for your business.

Positioning & Messaging

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Example

Canada's Smartest Spend Management Software

Smart spending made simple for your business.

Positioning & Messaging

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Example

Rapid, Effective and Fun Wireframing Software

Wireframe fast, design smart, have fun!

Positioning & Messaging

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Example

Rapid, Effective and Fun Wireframing Software

Wireframe fast, design smart, have fun!

Positioning & Messaging

Enablement

Example

Jobber Home Page

Transform your field service with Jobber today.

Positioning & Messaging

Enablement

Example

Jobber Home Page

Transform your field service with Jobber today.

Positioning & Messaging

Enablement

Example

ConvertKit Marketing Platform

Transform your email marketing with ease.

Positioning & Messaging

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Example

ConvertKit Marketing Platform

Transform your email marketing with ease.

Positioning & Messaging

Enablement

Example

LinearB Knows Who They're Talking To

Target your ideal buyer with precision.

Positioning & Messaging

Enablement

Example

LinearB Knows Who They're Talking To

Target your ideal buyer with precision.

Positioning & Messaging

Enablement

Example

Figma: the collaborative interface design tool.

Design together, create better with Figma.

Positioning & Messaging

Enablement

Example

Figma: the collaborative interface design tool.

Design together, create better with Figma.

Positioning & Messaging

Enablement

Example

Gong - Revenue Intelligence Platform

Unlock revenue insights with Gong's intelligent platform.

Positioning & Messaging

Enablement

Example

Gong - Revenue Intelligence Platform

Unlock revenue insights with Gong's intelligent platform.

Positioning & Messaging

Enablement

Example

Old way vs New Way Comparison

Transform your marketing with powerful messaging strategies.

Positioning & Messaging

Enablement

Example

Old way vs New Way Comparison

Transform your marketing with powerful messaging strategies.

Positioning & Messaging

Enablement

Example

API for Automated Image and Video Generation

Generate stunning visuals effortlessly with our API.

Positioning & Messaging

Enablement

Example

API for Automated Image and Video Generation

Generate stunning visuals effortlessly with our API.

Positioning & Messaging

Enablement

Example

1Password Use Cases

Secure your world with 1Password's powerful solutions.

Positioning & Messaging

Enablement

Example

1Password Use Cases

Secure your world with 1Password's powerful solutions.

Positioning & Messaging

Enablement

Example

Dooly Use Case Section

Unlock your sales potential with Dooly.

Positioning & Messaging

Enablement

Example

Dooly Use Case Section

Unlock your sales potential with Dooly.

Positioning & Messaging

Enablement

Example

Agency Process & Client Management Software

Streamline your agency processes with ease.

Buyer Enablement

Enablement

Example

Agency Process & Client Management Software

Streamline your agency processes with ease.

Buyer Enablement

Enablement

Example

Mural is a collaborative intelligence company

Collaborate smarter with Mural's innovative solutions.

Positioning & Messaging

Enablement

Example

Mural is a collaborative intelligence company

Collaborate smarter with Mural's innovative solutions.

Positioning & Messaging

Enablement

Example

Pricy Homepage

Elevate your brand with impactful messaging.

Positioning & Messaging

Enablement

Example

Pricy Homepage

Elevate your brand with impactful messaging.

Positioning & Messaging

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Example

Notion Logo Bar Example

Showcase your success with our logo bar.

Customer Evidence

Enablement

Example

Notion Logo Bar Example

Showcase your success with our logo bar.

Customer Evidence

Enablement

Example

Jasper’s Homepage Hero

Transform your marketing with Jasper's powerful tools.

Positioning & Messaging

Enablement

Example

Jasper’s Homepage Hero

Transform your marketing with Jasper's powerful tools.

Positioning & Messaging

Enablement

Example

WINN.AI - The Handy AI Assistant for Salespeople

Your ultimate AI partner for sales success.

Positioning & Messaging

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Example

WINN.AI - The Handy AI Assistant for Salespeople

Your ultimate AI partner for sales success.

Positioning & Messaging

Enablement

Example

Formstack’s Homepage Hero

Transform your forms and streamline your workflow.

Positioning & Messaging

Enablement

Example

Formstack’s Homepage Hero

Transform your forms and streamline your workflow.

Positioning & Messaging

Enablement

Example

Sketch's Unconventional Hero

Transforming design with interactive simplicity.

Positioning & Messaging

Enablement

Example

Sketch's Unconventional Hero

Transforming design with interactive simplicity.

Positioning & Messaging

Enablement

Example

Hotjar: Penny Drop

Transform insights into action with Hotjar.

Positioning & Messaging

Enablement

Example

Hotjar: Penny Drop

Transform insights into action with Hotjar.

Positioning & Messaging

Enablement

Example

The #1 spend platform for strategic finance teams.

Transforming finance through strategic spend management.

Positioning & Messaging

Enablement

Example

The #1 spend platform for strategic finance teams.

Transforming finance through strategic spend management.

Positioning & Messaging

Enablement

Example

Intercom: The best of automation and human customer service

Elevate customer support with seamless automation and care.

Positioning & Messaging

Enablement

Example

Intercom: The best of automation and human customer service

Elevate customer support with seamless automation and care.

Positioning & Messaging

Enablement

Example

Demos created by the storytellers in all of us

Engage your audience with interactive demo experiences.

Customer Evidence

Enablement

Example

Demos created by the storytellers in all of us

Engage your audience with interactive demo experiences.

Customer Evidence

Enablement

Example

Superhuman Features and Benefits

Experience email like never before with Superhuman.

Positioning & Messaging

Enablement

Example

Superhuman Features and Benefits

Experience email like never before with Superhuman.

Positioning & Messaging

Enablement

Example

Apollo Features and Benefits Section

Unlock your sales potential with Apollo's features.

Positioning & Messaging

Enablement

Example

Apollo Features and Benefits Section

Unlock your sales potential with Apollo's features.

Positioning & Messaging

Enablement

Example

What Privy Can Do for Your Online Store

Boost your online sales with powerful marketing tools.

Positioning & Messaging

Enablement

Example

What Privy Can Do for Your Online Store

Boost your online sales with powerful marketing tools.

Positioning & Messaging

Enablement

Example

Beamer’s Homepage Hero

Elevate your marketing with Beamer’s dynamic homepage.

Positioning & Messaging

Enablement

Example

Beamer’s Homepage Hero

Elevate your marketing with Beamer’s dynamic homepage.

Positioning & Messaging

Enablement

Example

Hotjar Logo Bar

Showcasing trusted brands for customer confidence.

Customer Evidence

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Example

Hotjar Logo Bar

Showcasing trusted brands for customer confidence.

Customer Evidence

Enablement

Example

Social Media Marketing & Management Dashboard - Hootsuite

Elevate your social media game with Hootsuite.

Positioning & Messaging

Enablement

Example

Social Media Marketing & Management Dashboard - Hootsuite

Elevate your social media game with Hootsuite.

Positioning & Messaging

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Example

Dooly CTA

Boost your sales with Dooly's powerful insights.

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Example

Dooly CTA

Boost your sales with Dooly's powerful insights.

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Notion Homepage

Empower your team with seamless project management.

Positioning & Messaging

Enablement

Example

Notion Homepage

Empower your team with seamless project management.

Positioning & Messaging

Enablement

Example

1Password Features and Benefits

Simplify your security with 1Password's features.

Positioning & Messaging

Enablement

Example

1Password Features and Benefits

Simplify your security with 1Password's features.

Positioning & Messaging

Enablement

Example

Accounting Workflow and Close Management Software

Streamline your accounting workflow with ease.

Positioning & Messaging

Enablement

Example

Accounting Workflow and Close Management Software

Streamline your accounting workflow with ease.

Positioning & Messaging

Enablement

Example

SummarAIze Features

Transform your videos effortlessly with SummarAIze.

Positioning & Messaging

Enablement

Example

SummarAIze Features

Transform your videos effortlessly with SummarAIze.

Positioning & Messaging

Enablement

Example

Descript for work

Transform your audio and video effortlessly.

Positioning & Messaging

Enablement

Example

Descript for work

Transform your audio and video effortlessly.

Positioning & Messaging

Enablement

Example

A Simple Before and After Goes a Long Way

Clear vents, safer homes: prevent fires today.

Positioning & Messaging

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Example

A Simple Before and After Goes a Long Way

Clear vents, safer homes: prevent fires today.

Positioning & Messaging

Enablement

Example

The Fastest Way To Grow Sales With Email and SMS

Boost sales effortlessly with email and SMS.

Customer Evidence

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Example

The Fastest Way To Grow Sales With Email and SMS

Boost sales effortlessly with email and SMS.

Customer Evidence

Enablement

Example

Old Way vs New Way Example

Transforming positions for better messaging success.

Positioning & Messaging

Enablement

Example

Old Way vs New Way Example

Transforming positions for better messaging success.

Positioning & Messaging

Enablement

Example

Sales Intelligence and Engagement Platform

Drive sales with intelligent engagement solutions.

Customer Evidence

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Example

Sales Intelligence and Engagement Platform

Drive sales with intelligent engagement solutions.

Customer Evidence

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Example

Creating The Penny-Drop Moment

Make design reviews fast and effective.

Positioning & Messaging

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Example

Creating The Penny-Drop Moment

Make design reviews fast and effective.

Positioning & Messaging

Enablement

Example

Voice Meeting Notes and Real-time Transcription

Transcribe your voice, streamline your workflow.

Positioning & Messaging

Enablement

Example

Voice Meeting Notes and Real-time Transcription

Transcribe your voice, streamline your workflow.

Positioning & Messaging

Enablement

Example

ConvertKit Use Cases Page Example

Unlock your marketing potential with ConvertKit.

Positioning & Messaging

Enablement

Example

ConvertKit Use Cases Page Example

Unlock your marketing potential with ConvertKit.

Positioning & Messaging

Enablement

Example

People Friendly Forms and Surveys

Create engaging forms that resonate with users.

Positioning & Messaging

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Example

People Friendly Forms and Surveys

Create engaging forms that resonate with users.

Positioning & Messaging

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Example

Blazingly fast email for teams and individuals

Email faster, collaborate smarter.

Positioning & Messaging

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Example

Blazingly fast email for teams and individuals

Email faster, collaborate smarter.

Positioning & Messaging

Enablement

Example

Spiff Integration Example

Empower your buyers with seamless integrations.

Buyer Enablement

Enablement

Example

Spiff Integration Example

Empower your buyers with seamless integrations.

Buyer Enablement

Enablement

Example

Hotjar: Website Heatmaps & Behavior Analytics Tools

Unlock insights with powerful heatmaps and analytics.

Positioning & Messaging

Enablement

Example

Hotjar: Website Heatmaps & Behavior Analytics Tools

Unlock insights with powerful heatmaps and analytics.

Positioning & Messaging

Enablement

Example

LottieFiles Use Cases Example

Elevate your design with LottieFiles animations.

Positioning & Messaging

Enablement

Example

LottieFiles Use Cases Example

Elevate your design with LottieFiles animations.

Positioning & Messaging

Enablement

Example

Developer security

Secure your code, empower your development.

Positioning & Messaging

Enablement

Example

Developer security

Secure your code, empower your development.

Positioning & Messaging

Enablement

Example

Keeping the Math Simple: Beehiiv’s Earnings Calculator

Keep it simple and boost your earnings today.

Buyer Enablement

Enablement

Example

Keeping the Math Simple: Beehiiv’s Earnings Calculator

Keep it simple and boost your earnings today.

Buyer Enablement

Enablement

Example

Payment Processing Platform for the Internet

Streamline your payments with ease and confidence.

Positioning & Messaging

Enablement

Example

Payment Processing Platform for the Internet

Streamline your payments with ease and confidence.

Positioning & Messaging

Enablement

Example

Use Cases Page Example

Master your projects with ClickUp's powerful tools.

Positioning & Messaging

Enablement

Example

Use Cases Page Example

Master your projects with ClickUp's powerful tools.

Positioning & Messaging

Enablement

Example

Async Video Messaging for Work

Transform communication with async video messaging.

Positioning & Messaging

Enablement

Example

Async Video Messaging for Work

Transform communication with async video messaging.

Positioning & Messaging

Enablement

Example

Download Free lightweight animations for website and apps

Get stunning animations for your web and app needs.

Positioning & Messaging

Enablement

Example

Download Free lightweight animations for website and apps

Get stunning animations for your web and app needs.

Positioning & Messaging

Enablement

Example

Sales Commission Software & Commission Tracker

Track your sales commissions effortlessly and accurately.

Positioning & Messaging

Enablement

Example

Sales Commission Software & Commission Tracker

Track your sales commissions effortlessly and accurately.

Positioning & Messaging

Enablement

Example

The no. 1 Field Service Management Software in 2023

Transform your field service management today.

Positioning & Messaging

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Example

The no. 1 Field Service Management Software in 2023

Transform your field service management today.

Positioning & Messaging

Enablement

Example

Connectivity for Your Customers

Empower your customers with seamless connectivity solutions.

Positioning & Messaging

Enablement

Example

Connectivity for Your Customers

Empower your customers with seamless connectivity solutions.

Positioning & Messaging

Enablement

Example

Pipedrive Proof

Proven success in customer relationship management.

Customer Evidence

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Example

Pipedrive Proof

Proven success in customer relationship management.

Customer Evidence

Enablement

Example

Spiff Penny Drop Example

Transforming sales with clarity and confidence.

Positioning & Messaging

Enablement

Example

Spiff Penny Drop Example

Transforming sales with clarity and confidence.

Positioning & Messaging

Enablement

Example

Customer.io Logo Bar Example

Elevate your brand with powerful customer logos.

Customer Evidence

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Example

Customer.io Logo Bar Example

Elevate your brand with powerful customer logos.

Customer Evidence

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Example

Testimonial Page Example

Transforming customer experiences with powerful testimonials.

Customer Evidence

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Example

Testimonial Page Example

Transforming customer experiences with powerful testimonials.

Customer Evidence

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Example

Drift ROI Section

Transforming customer interactions with innovative chatbot solutions.

Customer Evidence

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Example

Drift ROI Section

Transforming customer interactions with innovative chatbot solutions.

Customer Evidence

Enablement

Example

CoLab’s Homepage Hero

Empower your design journey with CoLab's tools.

Positioning & Messaging

Enablement

Example

CoLab’s Homepage Hero

Empower your design journey with CoLab's tools.

Positioning & Messaging

Enablement

Example

Repurpose content from podcasts or video with AI

Transform podcasts into powerful written content.

Positioning & Messaging

Enablement

Example

Repurpose content from podcasts or video with AI

Transform podcasts into powerful written content.

Positioning & Messaging

Enablement

Example

Problem vs Solution Sections on LinearB’s Website

Communicate problems and solutions with clarity.

Positioning & Messaging

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Example

Problem vs Solution Sections on LinearB’s Website

Communicate problems and solutions with clarity.

Positioning & Messaging

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Example

Clear Positioning Above the Fold — Kynship

Grow with influencers, not just likes.

Positioning & Messaging

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Example

Clear Positioning Above the Fold — Kynship

Grow with influencers, not just likes.

Positioning & Messaging

Enablement

Example

Go From Zero to a Dollar

Earn your first dollar with ease.

Positioning & Messaging

Enablement

Example

Go From Zero to a Dollar

Earn your first dollar with ease.

Positioning & Messaging

Enablement

Example

Chili Piper’s Homepage Hero

Boost your marketing with seamless scheduling solutions.

Positioning & Messaging

Enablement

Example

Chili Piper’s Homepage Hero

Boost your marketing with seamless scheduling solutions.

Positioning & Messaging

Enablement

Example

Your Customer Engagement Platform

Engage customers effectively with our powerful platform.

Positioning & Messaging

Enablement

Example

Your Customer Engagement Platform

Engage customers effectively with our powerful platform.

Positioning & Messaging

Enablement

Example

Webflow’s Homepage Hero

Transform your design vision into reality.

Positioning & Messaging

Enablement

Example

Webflow’s Homepage Hero

Transform your design vision into reality.

Positioning & Messaging

Enablement

Example

Video Tools for Virtual Sales and Marketing Teams

Engage customers with powerful video storytelling.

Positioning & Messaging

Enablement

Example

Video Tools for Virtual Sales and Marketing Teams

Engage customers with powerful video storytelling.

Positioning & Messaging

Enablement

Example

How Pipedrive Works

Streamline your sales process with Pipedrive's CRM.

Positioning & Messaging

Enablement

Example

How Pipedrive Works

Streamline your sales process with Pipedrive's CRM.

Positioning & Messaging

Enablement

Example

HEY.com homepage

Email made simple and enjoyable.

Positioning & Messaging

Enablement

Example

HEY.com homepage

Email made simple and enjoyable.

Positioning & Messaging

Enablement

Example

Let’s build from here

Empower your message with impactful positioning.

Positioning & Messaging

Enablement

Example

Let’s build from here

Empower your message with impactful positioning.

Positioning & Messaging

Enablement

Example

Dooly Features and Benefits Section

Empower your sales team with Dooly's features.

Positioning & Messaging

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Example

Dooly Features and Benefits Section

Empower your sales team with Dooly's features.

Positioning & Messaging

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Example

Gorgias’ Homepage Hero

Empower your support with seamless messaging solutions.

Positioning & Messaging

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Example

Gorgias’ Homepage Hero

Empower your support with seamless messaging solutions.

Positioning & Messaging

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Example

Spiff CTA Example

Elevate your sales game with Spiff's CTA.

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Example

Spiff CTA Example

Elevate your sales game with Spiff's CTA.

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Floqast ROI Example Page

Maximize your ROI with customer-driven proof points.

Customer Evidence

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Floqast ROI Example Page

Maximize your ROI with customer-driven proof points.

Customer Evidence

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Float Features Example Page

Transforming spend management for effortless control.

Positioning & Messaging

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Example

Float Features Example Page

Transforming spend management for effortless control.

Positioning & Messaging

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Example

Drift Homepage Hero

Transform conversations with powerful chatbot solutions.

Positioning & Messaging

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Example

Drift Homepage Hero

Transform conversations with powerful chatbot solutions.

Positioning & Messaging

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Example

One app to replace them all

One app to streamline your project management needs

Positioning & Messaging

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One app to replace them all

One app to streamline your project management needs

Positioning & Messaging

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Example

Time Tracking Software, Project Planning and Hiring Tools

Track time effortlessly and boost your productivity.

Positioning & Messaging

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Example

Time Tracking Software, Project Planning and Hiring Tools

Track time effortlessly and boost your productivity.

Positioning & Messaging

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Example

CoLab’s Problem Statement Section

Transform your design vision into reality.

Positioning & Messaging

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Example

CoLab’s Problem Statement Section

Transform your design vision into reality.

Positioning & Messaging

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Example

Customer Service Made Easy for Online Stores

Simplify customer service for your online store.

Customer Evidence

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Customer Service Made Easy for Online Stores

Simplify customer service for your online store.

Customer Evidence

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Dooly: Win more deals, together

Win deals together with Dooly’s powerful tools.

Positioning & Messaging

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Example

Dooly: Win more deals, together

Win deals together with Dooly’s powerful tools.

Positioning & Messaging

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Enabling all companies to build fintech solutions

Empowering every business to create fintech innovations

Positioning & Messaging

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Example

Enabling all companies to build fintech solutions

Empowering every business to create fintech innovations

Positioning & Messaging

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Example

Create and sell online courses, coaching, and memberships

Create, sell, and thrive with online courses.

Positioning & Messaging

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Example

Create and sell online courses, coaching, and memberships

Create, sell, and thrive with online courses.

Positioning & Messaging

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Example

Create, Approve, Track & eSign Docs Faster

Create and sign documents with ease.

Positioning & Messaging

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Example

Create, Approve, Track & eSign Docs Faster

Create and sign documents with ease.

Positioning & Messaging

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June CTA

Unlock your potential with June's powerful analytics.

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June CTA

Unlock your potential with June's powerful analytics.

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Lush Features

Unlock the power of marketing with Lusha.

Positioning & Messaging

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Lush Features

Unlock the power of marketing with Lusha.

Positioning & Messaging

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Fleetio: Fleet Management Software and Maintenance System

Manage your fleet with ease and efficiency.

Positioning & Messaging

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Example

Fleetio: Fleet Management Software and Maintenance System

Manage your fleet with ease and efficiency.

Positioning & Messaging

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Example

One Trick Pony Nuts

Do one thing well: taste the difference.

Positioning & Messaging

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Example

One Trick Pony Nuts

Do one thing well: taste the difference.

Positioning & Messaging

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Build internal tool remarkably fast

Build tools faster than ever before.

Positioning & Messaging

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Example

Build internal tool remarkably fast

Build tools faster than ever before.

Positioning & Messaging

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The Google Analytics alternative without compromise

Analytics reimagined for the modern user.

Positioning & Messaging

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Example

The Google Analytics alternative without compromise

Analytics reimagined for the modern user.

Positioning & Messaging

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Example

Team Platform Use Cases

Empower your community with engaging use cases.

Positioning & Messaging

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Example

Team Platform Use Cases

Empower your community with engaging use cases.

Positioning & Messaging

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June - Product analytics for B2B SaaS

Unlock the power of analytics for your business.

Positioning & Messaging

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Example

June - Product analytics for B2B SaaS

Unlock the power of analytics for your business.

Positioning & Messaging

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Example

Features and Benefits Example Section

Empower your team with effective messaging strategies.

Positioning & Messaging

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Example

Features and Benefits Example Section

Empower your team with effective messaging strategies.

Positioning & Messaging

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Example

The Fastest Way to Launch an MVNO

Launch your MVNO effortlessly and effectively.

Positioning & Messaging

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Example

The Fastest Way to Launch an MVNO

Launch your MVNO effortlessly and effectively.

Positioning & Messaging

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Example

Automate Your Paid Campaigns And Drive More Revenue

Automate campaigns, maximize your revenue today.

Customer Evidence

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Example

Automate Your Paid Campaigns And Drive More Revenue

Automate campaigns, maximize your revenue today.

Customer Evidence

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Example

Try This in Your Next CTA — June

Get started with June in just 2 minutes.

Positioning & Messaging

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Example

Try This in Your Next CTA — June

Get started with June in just 2 minutes.

Positioning & Messaging

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Let Customers Do The Talking

Let your customers share their success stories.

Customer Evidence

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Example

Let Customers Do The Talking

Let your customers share their success stories.

Customer Evidence

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Example

Pocus Use Case Section

Elevate your marketing with powerful use cases.

Positioning & Messaging

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Example

Pocus Use Case Section

Elevate your marketing with powerful use cases.

Positioning & Messaging

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Example

Full Cycle Sales Engagement Solution

Engage your customers, close more deals effortlessly.

Positioning & Messaging

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Example

Full Cycle Sales Engagement Solution

Engage your customers, close more deals effortlessly.

Positioning & Messaging

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Example

Best in Class SEO Data

Proven data that establishes your market leadership.

Customer Evidence

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Example

Best in Class SEO Data

Proven data that establishes your market leadership.

Customer Evidence

Enablement

Example

When The Penny Drops - Colab Software

Make product understanding a seamless experience.

Positioning & Messaging

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Example

When The Penny Drops - Colab Software

Make product understanding a seamless experience.

Positioning & Messaging

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Example

The Best Problem Demonstration I've Ever Seen

Silence your screen's embarrassing notifications instantly.

Product Demos

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The Best Problem Demonstration I've Ever Seen

Silence your screen's embarrassing notifications instantly.

Product Demos

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One of My Favorite Homepage Hero Messaging Examples

Loadster: handle peak traffic without crashing.

Positioning & Messaging

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Example

One of My Favorite Homepage Hero Messaging Examples

Loadster: handle peak traffic without crashing.

Positioning & Messaging

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Example

Talent Assessments for Skills-Based Hiring

Unlock potential with skills-based talent assessments.

Positioning & Messaging

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Example

Talent Assessments for Skills-Based Hiring

Unlock potential with skills-based talent assessments.

Positioning & Messaging

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Example

Standing Out in a Commoditized Market

Make sunscreen fun again with vacation vibes.

Positioning & Messaging

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Example

Standing Out in a Commoditized Market

Make sunscreen fun again with vacation vibes.

Positioning & Messaging

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Example

PR and Media Relations Software Homepage

Streamline your PR efforts with powerful software.

Positioning & Messaging

Enablement

Example

PR and Media Relations Software Homepage

Streamline your PR efforts with powerful software.

Positioning & Messaging

Enablement

Example

SavvyCal - Old Way, New Way

Transforming scheduling with smarter solutions.

Positioning & Messaging

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Example

SavvyCal - Old Way, New Way

Transforming scheduling with smarter solutions.

Positioning & Messaging

Enablement

Example

The Revenue Data Platform for go-to-market

Transform your go-to-market strategy with data insights.

Positioning & Messaging

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Example

The Revenue Data Platform for go-to-market

Transform your go-to-market strategy with data insights.

Positioning & Messaging

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Example

Jam’s Meta Product Demo

Report bugs effortlessly with Jam's intuitive demo.

Product Demos

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Jam’s Meta Product Demo

Report bugs effortlessly with Jam's intuitive demo.

Product Demos

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Zendesk CTA

Empower your support with Zendesk's live example.

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Zendesk CTA

Empower your support with Zendesk's live example.

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DataGrail Logo Bar

Showcasing trust with leading brand logos.

Customer Evidence

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DataGrail Logo Bar

Showcasing trust with leading brand logos.

Customer Evidence

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Example

Logo Bar 2.0: VWO

Showcase impact with customer logos.

Customer Evidence

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Example

Logo Bar 2.0: VWO

Showcase impact with customer logos.

Customer Evidence

Enablement

Example

#1 AB Testing Tool in the World

The ultimate tool for powerful A/B testing.

Positioning & Messaging

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Example

#1 AB Testing Tool in the World

The ultimate tool for powerful A/B testing.

Positioning & Messaging

Enablement

Example

Small Business Website & Landing Page Builder

Build your business online, effortlessly and effectively.

Buyer Enablement

Enablement

Example

Small Business Website & Landing Page Builder

Build your business online, effortlessly and effectively.

Buyer Enablement

Enablement

Example

Build a bug-free product

Build a product that users love, bug-free.

Positioning & Messaging

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Example

Build a bug-free product

Build a product that users love, bug-free.

Positioning & Messaging

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Example

Video Meetings, Video Conferencing and Video Call API

Connect seamlessly with video conferencing solutions.

Positioning & Messaging

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Example

Video Meetings, Video Conferencing and Video Call API

Connect seamlessly with video conferencing solutions.

Positioning & Messaging

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Example

Old Browser vs New Browser

Redefining browsing: no more inefficiency or distraction.

Positioning & Messaging

Enablement

Example

Old Browser vs New Browser

Redefining browsing: no more inefficiency or distraction.

Positioning & Messaging

Enablement

Example

Golf is Yesterday's News

Poker: the new game for business leaders.

Positioning & Messaging

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Example

Golf is Yesterday's News

Poker: the new game for business leaders.

Positioning & Messaging

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Example

UserEvidence Gets Brutally Honest

Brutally honest about who we serve.

Positioning & Messaging

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Example

UserEvidence Gets Brutally Honest

Brutally honest about who we serve.

Positioning & Messaging

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Example

How Pitch Works

Elevate your pitch with seamless collaboration tools.

Positioning & Messaging

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Example

How Pitch Works

Elevate your pitch with seamless collaboration tools.

Positioning & Messaging

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Example

Presentation software for fast-moving teams

Empower your team with seamless presentations.

Positioning & Messaging

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Example

Presentation software for fast-moving teams

Empower your team with seamless presentations.

Positioning & Messaging

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Example

Pocus Benchmark ROI Stats

Unlock customer success with powerful proof points.

Customer Evidence

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Example

Pocus Benchmark ROI Stats

Unlock customer success with powerful proof points.

Customer Evidence

Enablement

Example

Rows Removes Their Homepage

Revolutionizing spreadsheets with instant access.

Product Demos

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Example

Rows Removes Their Homepage

Revolutionizing spreadsheets with instant access.

Product Demos

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Example

Get Started Free

Empower your video editing with Supered today.

Positioning & Messaging

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Example

Get Started Free

Empower your video editing with Supered today.

Positioning & Messaging

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Example

Daydream Homepage

Empower your business with data-driven insights.

Positioning & Messaging

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Example

Daydream Homepage

Empower your business with data-driven insights.

Positioning & Messaging

Enablement

Example

Customer Service Software & Sales CRM

Streamline support with powerful customer service tools.

Customer Evidence

Enablement

Example

Customer Service Software & Sales CRM

Streamline support with powerful customer service tools.

Customer Evidence

Enablement

Example

PR and Media Relations Software Features and Benefits Example

Transform your PR efforts with powerful software tools.

Positioning & Messaging

Enablement

Example

PR and Media Relations Software Features and Benefits Example

Transform your PR efforts with powerful software tools.

Positioning & Messaging

Enablement

Example

Signaturely Problem Statement Example

Simplifying e-signatures for seamless transactions.

Positioning & Messaging

Enablement

Example

Signaturely Problem Statement Example

Simplifying e-signatures for seamless transactions.

Positioning & Messaging

Enablement

Example

Signaturely ROI Example

Boost your business with trusted e-signature solutions.

Customer Evidence

Enablement

Example

Signaturely ROI Example

Boost your business with trusted e-signature solutions.

Customer Evidence

Enablement

Example

DataGrail - How it Works

Empowering your data privacy with ease.

Positioning & Messaging

Enablement

Example

DataGrail - How it Works

Empowering your data privacy with ease.

Positioning & Messaging

Enablement

Example

More than 21000+ support agents trust Groove daily

Empowering over 21,000 support agents every day.

Customer Evidence

Enablement

Example

More than 21000+ support agents trust Groove daily

Empowering over 21,000 support agents every day.

Customer Evidence

Enablement

Example

SEO Tools & Resources To Grow Your Search Traffic

Grow your search traffic with powerful SEO tools.

Positioning & Messaging

Enablement

Example

SEO Tools & Resources To Grow Your Search Traffic

Grow your search traffic with powerful SEO tools.

Positioning & Messaging

Enablement

Example

Professional AI Sales Automation

Automate your sales with powerful AI solutions.

Positioning & Messaging

Enablement

Example

Professional AI Sales Automation

Automate your sales with powerful AI solutions.

Positioning & Messaging

Enablement

Example

AI-powered user assistance

Empower your users with AI-driven assistance.

Positioning & Messaging

Enablement

Example

AI-powered user assistance

Empower your users with AI-driven assistance.

Positioning & Messaging

Enablement

Example

5 Reasons Why Groove is the Best Help Desk Solution

Boost your support with Groove's powerful features.

Positioning & Messaging

Enablement

Example

5 Reasons Why Groove is the Best Help Desk Solution

Boost your support with Groove's powerful features.

Positioning & Messaging

Enablement

Example

All-in-One Workflow Automation Software

Streamline your workflow with powerful automation tools.

Customer Evidence

Enablement

Example

All-in-One Workflow Automation Software

Streamline your workflow with powerful automation tools.

Customer Evidence

Enablement

Example

Pocus Problem Statement Section

Transform your marketing with powerful positioning tools.

Positioning & Messaging

Enablement

Example

Pocus Problem Statement Section

Transform your marketing with powerful positioning tools.

Positioning & Messaging

Enablement

Example

Work faster. Write better. Think bigger.

Elevate your projects with smarter tools.

Positioning & Messaging

Enablement

Example

Work faster. Write better. Think bigger.

Elevate your projects with smarter tools.

Positioning & Messaging

Enablement

Example

Conversation Intelligence, Sales Coaching and Call Recording

Transform conversations into actionable sales insights.

Customer Evidence

Enablement

Example

Conversation Intelligence, Sales Coaching and Call Recording

Transform conversations into actionable sales insights.

Customer Evidence

Enablement

Example

Press B Any Time to Buy

Press B for effortless buying now!

Positioning & Messaging

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Example

Press B Any Time to Buy

Press B for effortless buying now!

Positioning & Messaging

Enablement

Example

Create Estimates and Proposals

Transform proposals into winning estimates.

Positioning & Messaging

Enablement

Example

Create Estimates and Proposals

Transform proposals into winning estimates.

Positioning & Messaging

Enablement

Example

Lusha Results Section

Boost your sales with powerful customer proof points.

Customer Evidence

Enablement

Example

Lusha Results Section

Boost your sales with powerful customer proof points.

Customer Evidence

Enablement

Example

Scheduling Software CTA

Schedule smarter, connect faster with SavvyCal.

Enablement

Example

Scheduling Software CTA

Schedule smarter, connect faster with SavvyCal.

Enablement

Example

The fastest way for startups to do any analysis

Accelerate your startup's analysis with ease.

Positioning & Messaging

Enablement

Example

The fastest way for startups to do any analysis

Accelerate your startup's analysis with ease.

Positioning & Messaging

Enablement

Example

Notion's Integration Callout on their homepage. The testimonial hits.

Transforming project management with customer success stories.

Customer Evidence

Enablement

Example

Notion's Integration Callout on their homepage. The testimonial hits.

Transforming project management with customer success stories.

Customer Evidence

Enablement

Example

Letting Users Write Your H1

Replace Chrome with Arc's user-driven experience.

Positioning & Messaging

Enablement

Example

Letting Users Write Your H1

Replace Chrome with Arc's user-driven experience.

Positioning & Messaging

Enablement

Example

Signaturely CTA Example

Empower your workflow with seamless e-signatures.

Enablement

Example

Signaturely CTA Example

Empower your workflow with seamless e-signatures.

Enablement

Example

Homepage Example with a Clear POV

Transforming BI for dynamic team leaders.

Positioning & Messaging

Enablement

Example

Homepage Example with a Clear POV

Transforming BI for dynamic team leaders.

Positioning & Messaging

Enablement

Example

Grow your money

Grow your wealth effortlessly with Wealthsimple.

Enablement

Example

Grow your money

Grow your wealth effortlessly with Wealthsimple.

Enablement

Example

The Fastest Email Ever Made

Email faster, reclaim your time.

Positioning & Messaging

Enablement

Example

The Fastest Email Ever Made

Email faster, reclaim your time.

Positioning & Messaging

Enablement

Example

Brutally Honest Positioning

Be honest about your ideal customers.

Positioning & Messaging

Enablement

Example

Brutally Honest Positioning

Be honest about your ideal customers.

Positioning & Messaging

Enablement

Example

The email platform built for SaaS

Email made easy for your SaaS business.

Positioning & Messaging

Enablement

Example

The email platform built for SaaS

Email made easy for your SaaS business.

Positioning & Messaging

Enablement

Example

How to Run a Waitlist Program

Build your ideal community with a strategic waitlist.

Launches

Enablement

Example

How to Run a Waitlist Program

Build your ideal community with a strategic waitlist.

Launches

Enablement

Example

Between Design and Development

Design meets development for seamless collaboration.

Positioning & Messaging

Enablement

Example

Between Design and Development

Design meets development for seamless collaboration.

Positioning & Messaging

Enablement

Example

A better way to build products

Build smarter, deliver faster with Linear.

Positioning & Messaging

Enablement

Example

A better way to build products

Build smarter, deliver faster with Linear.

Positioning & Messaging

Enablement

Example

Find your ideal customers and boost sales

Find your perfect customers and increase sales.

Positioning & Messaging

Enablement

Example

Find your ideal customers and boost sales

Find your perfect customers and increase sales.

Positioning & Messaging

Enablement

Example

June Logo Bar

Showcase your brand with trusted customer logos.

Customer Evidence

Enablement

Example

June Logo Bar

Showcase your brand with trusted customer logos.

Customer Evidence

Enablement

Example

The Pop-Up Homepage

Experience the product before exploring the website.

Positioning & Messaging

Enablement

Example

The Pop-Up Homepage

Experience the product before exploring the website.

Positioning & Messaging

Enablement

Example

SparkToro Makes It Easy

Effortless product trials right from the homepage.

Product Demos

Enablement

Example

SparkToro Makes It Easy

Effortless product trials right from the homepage.

Product Demos

Enablement

Example

User-friendly Journey Managemeny

Transform customer journeys with ease and insight.

Positioning & Messaging

Enablement

Example

User-friendly Journey Managemeny

Transform customer journeys with ease and insight.

Positioning & Messaging

Enablement

Example

Smart Differentiation in a Crowded Space

Simplifying payments for small software businesses.

Positioning & Messaging

Enablement

Example

Smart Differentiation in a Crowded Space

Simplifying payments for small software businesses.

Positioning & Messaging

Enablement

Example

A Vertical Positioning Strategy

Tools to elevate your presentation game.

Launches

Enablement

Example

A Vertical Positioning Strategy

Tools to elevate your presentation game.

Launches

Enablement

Example

Zeplin’s Interactive Hero

Transform your homepage with interactive demos.

Positioning & Messaging

Enablement

Example

Zeplin’s Interactive Hero

Transform your homepage with interactive demos.

Positioning & Messaging

Enablement

Example

AI-powered Site Builder

Build stunning websites effortlessly with AI.

Positioning & Messaging

Enablement

Example

AI-powered Site Builder

Build stunning websites effortlessly with AI.

Positioning & Messaging

Enablement

Example

Paage Homepage

Transform your manual processes with Paage.

Product Demos

Enablement

Example

Paage Homepage

Transform your manual processes with Paage.

Product Demos

Enablement

Example

A Deadly POV

Flexibility redefined in transport management software.

Positioning & Messaging

Enablement

Example

A Deadly POV

Flexibility redefined in transport management software.

Positioning & Messaging

Enablement

Example

Do Buyers Run From Your Copy

Cut through confusion and accelerate AI development.

Positioning & Messaging

Enablement

Example

Do Buyers Run From Your Copy

Cut through confusion and accelerate AI development.

Positioning & Messaging

Enablement

Example

Crystal Clear Product Messaging

Spot trends early and stay ahead of the market.

Positioning & Messaging

Enablement

Example

Crystal Clear Product Messaging

Spot trends early and stay ahead of the market.

Positioning & Messaging

Enablement

Example

Land and Expand From Your Website

Expand effortlessly with Ramp's clear growth path.

Positioning & Messaging

Enablement

Example

Land and Expand From Your Website

Expand effortlessly with Ramp's clear growth path.

Positioning & Messaging

Enablement

Example

Boring Mattress Co.

Quality sleep at a price you'll love.

Positioning & Messaging

Enablement

Example

Boring Mattress Co.

Quality sleep at a price you'll love.

Positioning & Messaging

Enablement

Example

Slick Social Proof

Make heroes of your customers and your brand.

Customer Evidence

Enablement

Example

Slick Social Proof

Make heroes of your customers and your brand.

Customer Evidence

Enablement

Example

Selling The Promise Land

Focus on value, not tedious tasks.

Positioning & Messaging

Enablement

Example

Selling The Promise Land

Focus on value, not tedious tasks.

Positioning & Messaging

Enablement

Example

The Text and Spam Call Blocker App That Actually Works

Stop spam before it reaches your inbox.

Positioning & Messaging

Enablement

Example

The Text and Spam Call Blocker App That Actually Works

Stop spam before it reaches your inbox.

Positioning & Messaging

Enablement

Example

Assets to Appreciate That Appreciate

Invest in what you can love and value.

Positioning & Messaging

Enablement

Example

Assets to Appreciate That Appreciate

Invest in what you can love and value.

Positioning & Messaging

Enablement

Example

Persona-Based Product Pages

Personalize your product experience for every user.

Positioning & Messaging

Enablement

Example

Persona-Based Product Pages

Personalize your product experience for every user.

Positioning & Messaging

Enablement

Example

How To Win by Niching Down

The credit card designed for Londoners' adventures.

Positioning & Messaging

Enablement

Example

How To Win by Niching Down

The credit card designed for Londoners' adventures.

Positioning & Messaging

Enablement

Example

Great Positioning or a New Category?

Transform your space with handcrafted luxury paint.

Customer Evidence

Enablement

Example

Great Positioning or a New Category?

Transform your space with handcrafted luxury paint.

Customer Evidence

Enablement

Example

Buttery Smooth Positioning

Escape the chaos, unleash your writing potential.

Competitive

Enablement

Example

Buttery Smooth Positioning

Escape the chaos, unleash your writing potential.

Competitive

Enablement

Example

The Messenger App Built For Hard Work

Transforming communication for trades businesses.

Positioning & Messaging

Enablement

Example

The Messenger App Built For Hard Work

Transforming communication for trades businesses.

Positioning & Messaging

Enablement

Example

Headings Do The Heavy Lifting

Highlight your unique edge with clarity.

Competitive

Enablement

Example

Headings Do The Heavy Lifting

Highlight your unique edge with clarity.

Competitive

Enablement

Example

Simple Platform Messaging

Simplifying law firm management with clarity and ease

Positioning & Messaging

Enablement

Example

Simple Platform Messaging

Simplifying law firm management with clarity and ease

Positioning & Messaging

Enablement

Example

Out of This World Messaging

Unlocking affordable access to the stars.

Positioning & Messaging

Enablement

Example

Out of This World Messaging

Unlocking affordable access to the stars.

Positioning & Messaging

Enablement

Example

This Hero Has It All

Strong hero, clear messaging, compelling value.

Positioning & Messaging

Enablement

Example

This Hero Has It All

Strong hero, clear messaging, compelling value.

Positioning & Messaging

Enablement

Example

Dub Uses Their Changelog as a Positioning Tool

Quick releases that respond to your feedback.

Launches

Enablement

Example

Dub Uses Their Changelog as a Positioning Tool

Quick releases that respond to your feedback.

Launches

Enablement

Example

How To Get Started With June

Get started with June in just 2 minutes.

Buyer Enablement

Enablement

Example

How To Get Started With June

Get started with June in just 2 minutes.

Buyer Enablement

Enablement

Example

Better Than a Feature Benefit Section

Transform hiring with the new way to interview.

Positioning & Messaging

Enablement

Example

Better Than a Feature Benefit Section

Transform hiring with the new way to interview.

Positioning & Messaging

Enablement

Example

One Image Says It All

Identify your dark data with clarity and precision.

Positioning & Messaging

Enablement

Example

One Image Says It All

Identify your dark data with clarity and precision.

Positioning & Messaging

Enablement

Example

Removing All Doubt

Eliminate doubt and boost buyer confidence.

Buyer Enablement

Enablement

Example

Removing All Doubt

Eliminate doubt and boost buyer confidence.

Buyer Enablement

Enablement

Example

Marketing Use Cases

Make your product's use cases crystal clear.

Product Demos

Enablement

Example

Marketing Use Cases

Make your product's use cases crystal clear.

Product Demos

Enablement

Example

Making Social Proof The Hero

Make social proof work for your brand.

Product Demos

Enablement

Example

Making Social Proof The Hero

Make social proof work for your brand.

Product Demos

Enablement

Example

The Two-Persona Homepage

Speak to both homeowners and installers clearly.

Positioning & Messaging

Enablement

Example

The Two-Persona Homepage

Speak to both homeowners and installers clearly.

Positioning & Messaging

Enablement

Example

Choose Your Persona Homepage

Tailored homepages for every visitor's needs

Positioning & Messaging

Enablement

Example

Choose Your Persona Homepage

Tailored homepages for every visitor's needs

Positioning & Messaging

Enablement

Example

Lano Shows The Switch From Old Way to New Way

Simplifying global payroll, one illustration at a time.

Positioning & Messaging

Enablement

Example

Lano Shows The Switch From Old Way to New Way

Simplifying global payroll, one illustration at a time.

Positioning & Messaging

Enablement

Example

Quantify Your Differentiation

Save time and streamline your research interviews.

Positioning & Messaging

Enablement

Example

Quantify Your Differentiation

Save time and streamline your research interviews.

Positioning & Messaging

Enablement

Example

CoLab Homepage

Empower your design journey with Colab's tools.

Positioning & Messaging

Enablement

Example

CoLab Homepage

Empower your design journey with Colab's tools.

Positioning & Messaging

Enablement

Example

How Well Do You Speak to Your Audience

Banking made simple for startups.

Positioning & Messaging

Enablement

Example

How Well Do You Speak to Your Audience

Banking made simple for startups.

Positioning & Messaging

Enablement

Example

Solve Preventable Turnover

Reduce turnover with smart caregiver solutions.

Positioning & Messaging

Enablement

Example

Solve Preventable Turnover

Reduce turnover with smart caregiver solutions.

Positioning & Messaging

Enablement

Example

High-Flying ICPs

Empowering nomads with tailored insurance solutions.

Positioning & Messaging

Enablement

Example

High-Flying ICPs

Empowering nomads with tailored insurance solutions.

Positioning & Messaging

Enablement

Example

Your Product, Our Analytics

Analytics made easy for product teams.

Positioning & Messaging

Enablement

Example

Your Product, Our Analytics

Analytics made easy for product teams.

Positioning & Messaging

Enablement

Example

Proof Is in the Billions

Accelerate your startup's success with Y Combinator.

Customer Evidence

Enablement

Example

Proof Is in the Billions

Accelerate your startup's success with Y Combinator.

Customer Evidence

Enablement

Example

Positioning You Can Get Excited About

Transforming CPD into engaging and valuable content.

Positioning & Messaging

Enablement

Example

Positioning You Can Get Excited About

Transforming CPD into engaging and valuable content.

Positioning & Messaging

Enablement

Example

Show, Don’t Tell

Simplify trading with no-code AI algorithms.

Product Demos

Enablement

Example

Show, Don’t Tell

Simplify trading with no-code AI algorithms.

Product Demos

Enablement

Example

Declare Your Niche Beautifully

Niche boldly, connect meaningfully with your audience.

Positioning & Messaging

Enablement

Example

Declare Your Niche Beautifully

Niche boldly, connect meaningfully with your audience.

Positioning & Messaging

Enablement

Example

Social Proof in Context

Social proof that drives your value home.

Positioning & Messaging

Enablement

Example

Social Proof in Context

Social proof that drives your value home.

Positioning & Messaging

Enablement

Example

The all-in-one tool for research interviews

Streamline your research interviews effortlessly.

Positioning & Messaging

Enablement

Example

The all-in-one tool for research interviews

Streamline your research interviews effortlessly.

Positioning & Messaging

Enablement

Example

Showing The Transformation

Transform your store with visual storytelling.

Product Demos

Enablement

Example

Showing The Transformation

Transform your store with visual storytelling.

Product Demos

Enablement

Example

How to Show Your Service

Showcase your service with powerful real examples.

Product Demos

Enablement

Example

How to Show Your Service

Showcase your service with powerful real examples.

Product Demos

Enablement

Example

A Little Copy Goes A Long Way

Less is more: concise messaging that inspires action.

Positioning & Messaging

Enablement

Example

A Little Copy Goes A Long Way

Less is more: concise messaging that inspires action.

Positioning & Messaging

Enablement

Example

Rockin’ Copy

Invest in music, reap the rewards.

Positioning & Messaging

Enablement

Example

Rockin’ Copy

Invest in music, reap the rewards.

Positioning & Messaging

Enablement

Example

When The Penny Drops

Capture clarity in your messaging.

Positioning & Messaging

Enablement

Example

When The Penny Drops

Capture clarity in your messaging.

Positioning & Messaging

Enablement

Example

One Hard-Hitting Homepage

Make your videos captivating with Submagic's magic.

Customer Evidence

Enablement

Example

One Hard-Hitting Homepage

Make your videos captivating with Submagic's magic.

Customer Evidence

Enablement

Example

Not Your Average Hero

Break the mold with bold positioning strategies.

Positioning & Messaging

Enablement

Example

Not Your Average Hero

Break the mold with bold positioning strategies.

Positioning & Messaging

Enablement

Example

Your No. 1 Choice in Premium Sales Intelligence

Unlock sales potential with premium insights.

Positioning & Messaging

Enablement

Example

Your No. 1 Choice in Premium Sales Intelligence

Unlock sales potential with premium insights.

Positioning & Messaging

Enablement

Example

Pipe’s Hero Pulls At Emotions

Finance without losing control of your business.

Positioning & Messaging

Enablement

Example

Pipe’s Hero Pulls At Emotions

Finance without losing control of your business.

Positioning & Messaging

Enablement

Example

A Picture Worth a Thousand Words

Visual clarity for complex solutions made simple.

Positioning & Messaging

Enablement

Example

A Picture Worth a Thousand Words

Visual clarity for complex solutions made simple.

Positioning & Messaging

Enablement

Example

The AI-First Strategic Narrative

Embrace the new age of AI-driven service.

Positioning & Messaging

Enablement

Example

The AI-First Strategic Narrative

Embrace the new age of AI-driven service.

Positioning & Messaging

Enablement

Example

So Good You’d Think a Human Wrote It

AI that writes like you, not a robot.

Positioning & Messaging

Enablement

Example

So Good You’d Think a Human Wrote It

AI that writes like you, not a robot.

Positioning & Messaging

Enablement

Example

Websites Without Limits

Build beyond a website with WIX.

Positioning & Messaging

Enablement

Example

Websites Without Limits

Build beyond a website with WIX.

Positioning & Messaging

Enablement

Example

Clear Beats Clever, and Concise

Communicate clearly, capture attention instantly.

Revenue Enablement

Enablement

Example

Clear Beats Clever, and Concise

Communicate clearly, capture attention instantly.

Revenue Enablement

Enablement

Example

Clarity is the Hero

Clarity that cuts through the climate confusion

Positioning & Messaging

Enablement

Example

Clarity is the Hero

Clarity that cuts through the climate confusion

Positioning & Messaging

Enablement

Example

All About That Base

Build fast, scale effortlessly with Supabase.

Positioning & Messaging

Enablement

Example

All About That Base

Build fast, scale effortlessly with Supabase.

Positioning & Messaging

Enablement

Example

Marketing Outcomes vs Features

BYD: Leading the charge in eco-friendly driving.

Positioning & Messaging

Enablement

Example

Marketing Outcomes vs Features

BYD: Leading the charge in eco-friendly driving.

Positioning & Messaging

Enablement

Example

This Hero Says It All

Capture attention with clarity and purpose.

Positioning & Messaging

Enablement

Example

This Hero Says It All

Capture attention with clarity and purpose.

Positioning & Messaging

Enablement

Example

Ava Helps Solve Preventable Turnover

Prevent turnover with smart caregiver management.

Positioning & Messaging

Enablement

Example

Ava Helps Solve Preventable Turnover

Prevent turnover with smart caregiver management.

Positioning & Messaging

Enablement

Example

How Leo Describes the Problem it Solves

Solve your customers' challenges with clarity and style.

Positioning & Messaging

Enablement

Example

How Leo Describes the Problem it Solves

Solve your customers' challenges with clarity and style.

Positioning & Messaging

Enablement

Example

Taxfix Makes Their Hero More Personal

Get your maximum tax refund with Taxfix.

Customer Evidence

Enablement

Example

Taxfix Makes Their Hero More Personal

Get your maximum tax refund with Taxfix.

Customer Evidence

Enablement

Example

Market Research Shouldn’t be a Slog

Make market research efficient and effortless.

Positioning & Messaging

Enablement

Example

Market Research Shouldn’t be a Slog

Make market research efficient and effortless.

Positioning & Messaging

Enablement

Example

How Cyfirma Challenges the Status Quo

Transforming challenges into solutions with Cyfirma.

Competitive

Enablement

Example

How Cyfirma Challenges the Status Quo

Transforming challenges into solutions with Cyfirma.

Competitive

Enablement

Example

We create video shows and shorts for B2B marketing teams

Engaging video content for impactful B2B marketing.

Customer Evidence

Enablement

Example

We create video shows and shorts for B2B marketing teams

Engaging video content for impactful B2B marketing.

Customer Evidence

Enablement

Example

Demand Conversion

Transform leads faster with streamlined demand conversion.

Positioning & Messaging

Enablement

Example

Demand Conversion

Transform leads faster with streamlined demand conversion.

Positioning & Messaging

Enablement

Example

The Fraud Prevention Platform of Choice

Fraud prevention made simple and effective.

Customer Evidence

Enablement

Example

The Fraud Prevention Platform of Choice

Fraud prevention made simple and effective.

Customer Evidence

Enablement

Example

Serverless Data Analytics with DuckDB

Unlock data insights effortlessly with DuckDB.

Positioning & Messaging

Enablement

Example

Serverless Data Analytics with DuckDB

Unlock data insights effortlessly with DuckDB.

Positioning & Messaging

Enablement

Example

Hirebird Testimonial Page

Empowering your recruiting with real user experiences.

Customer Evidence

Enablement

Example

Hirebird Testimonial Page

Empowering your recruiting with real user experiences.

Customer Evidence

Enablement

Example

Hirebird - Old Way vs New Way Comparison

Transforming recruiting with smart matching solutions.

Positioning & Messaging

Enablement

Example

Hirebird - Old Way vs New Way Comparison

Transforming recruiting with smart matching solutions.

Positioning & Messaging

Enablement

Example

Create Videos 10x Faster

Create videos at lightning speed with proof.

Positioning & Messaging

Enablement

Example

Create Videos 10x Faster

Create videos at lightning speed with proof.

Positioning & Messaging

Enablement

Example

Own’s Clever Clarity

Clarity in data privacy, solved quickly.

Positioning & Messaging

Enablement

Example

Own’s Clever Clarity

Clarity in data privacy, solved quickly.

Positioning & Messaging

Enablement

Example

Spending Time in “Problem Land”

Mastering the art of problem-first messaging

Positioning & Messaging

Enablement

Example

Spending Time in “Problem Land”

Mastering the art of problem-first messaging

Positioning & Messaging

Enablement

Example

So Easy You Already Know How to Use It

Edit text, create content effortlessly.

Positioning & Messaging

Enablement

Example

So Easy You Already Know How to Use It

Edit text, create content effortlessly.

Positioning & Messaging

Enablement

Example

Good Proof

Proof that drives impact and builds trust.

Customer Evidence

Enablement

Example

Good Proof

Proof that drives impact and builds trust.

Customer Evidence

Enablement

Example

Contentsquare's Intense Feature Animations

Engaging animations that showcase product use cases.

Product Demos

Enablement

Example

Contentsquare's Intense Feature Animations

Engaging animations that showcase product use cases.

Product Demos

Enablement

Example

Textla SMS Marketing Statistics

Unlock the power of SMS marketing today.

Customer Evidence

Enablement

Example

Textla SMS Marketing Statistics

Unlock the power of SMS marketing today.

Customer Evidence

Enablement

Example

A Better Way For Securing Identity Online

Protect your identity beyond passwords and VPNs.

Positioning & Messaging

Enablement

Example

A Better Way For Securing Identity Online

Protect your identity beyond passwords and VPNs.

Positioning & Messaging

Enablement

Example

Branch Shows How They Go Low

Showcasing savings with transparency in pricing.

Pricing & Packaging

Enablement

Example

Branch Shows How They Go Low

Showcasing savings with transparency in pricing.

Pricing & Packaging

Enablement

Example

The Award For Most Meta Hero Goes to…

Nail your message with proven performance.

Positioning & Messaging

Enablement

Example

The Award For Most Meta Hero Goes to…

Nail your message with proven performance.

Positioning & Messaging

Enablement

Example

Leapfin’s Stacked Benefits + Social Proof

Transforming claims into trust with customer proof.

Customer Evidence

Enablement

Example

Leapfin’s Stacked Benefits + Social Proof

Transforming claims into trust with customer proof.

Customer Evidence

Enablement

Example

Penpot Design Tool Clients

Design your vision with Penpot's powerful tools.

Customer Evidence

Enablement

Example

Penpot Design Tool Clients

Design your vision with Penpot's powerful tools.

Customer Evidence

Enablement

Example

ListenUp Social Proof

Empowering decisions through trusted customer evidence.

Customer Evidence

Enablement

Example

ListenUp Social Proof

Empowering decisions through trusted customer evidence.

Customer Evidence

Enablement

Example

How Circleback Works

Clear steps to understand Circleback's solution.

Positioning & Messaging

Enablement

Example

How Circleback Works

Clear steps to understand Circleback's solution.

Positioning & Messaging

Enablement

Example

Stop fake accounts. Protect real ones

Protect your identity. Stop fake accounts now.

Positioning & Messaging

Enablement

Example

Stop fake accounts. Protect real ones

Protect your identity. Stop fake accounts now.

Positioning & Messaging

Enablement

Example

Winning Competitive Hero

Developer-friendly integration that saves you time.

Competitive

Enablement

Example

Winning Competitive Hero

Developer-friendly integration that saves you time.

Competitive

Enablement

Example

Features and Benefits Example Page

Protect your domain with powerful threat intelligence.

Positioning & Messaging

Enablement

Example

Features and Benefits Example Page

Protect your domain with powerful threat intelligence.

Positioning & Messaging

Enablement

Example

Seamless Website Onboarding

Onboard effortlessly with Playground's in-browser tour.

Buyer Enablement

Enablement

Example

Seamless Website Onboarding

Onboard effortlessly with Playground's in-browser tour.

Buyer Enablement

Enablement

Example

ListenUp CTA

Unlock insights with ListenUp's customer research software.

Enablement

Example

ListenUp CTA

Unlock insights with ListenUp's customer research software.

Enablement

Example

The Design Tool for Design & Code Collaboration

Design and code, seamlessly together.

Positioning & Messaging

Enablement

Example

The Design Tool for Design & Code Collaboration

Design and code, seamlessly together.

Positioning & Messaging

Enablement

Example

B2B influencer marketing platform

Transforming B2B marketing through influencer connections.

Positioning & Messaging

Enablement

Example

B2B influencer marketing platform

Transforming B2B marketing through influencer connections.

Positioning & Messaging

Enablement

Example

Simple Popup Builder That Boosts Sales | Popupsmart

Boost your sales with simple popups.

Positioning & Messaging

Enablement

Example

Simple Popup Builder That Boosts Sales | Popupsmart

Boost your sales with simple popups.

Positioning & Messaging

Enablement

Example

Raw Positioning That Sends The Right Signals

Cut through the fluff with raw signal clarity.

Positioning & Messaging

Enablement

Example

Raw Positioning That Sends The Right Signals

Cut through the fluff with raw signal clarity.

Positioning & Messaging

Enablement

Example

Old Way vs New Way at Omni

Transforming the way you manage vendor relationships.

Positioning & Messaging

Enablement

Example

Old Way vs New Way at Omni

Transforming the way you manage vendor relationships.

Positioning & Messaging

Enablement

Example

Omi Use Cases

Empower your business with Omi's innovative solutions.

Positioning & Messaging

Enablement

Example

Omi Use Cases

Empower your business with Omi's innovative solutions.

Positioning & Messaging

Enablement

Example

Here Comes the Boom

Stand out boldly with Boom's vibrant approach.

Positioning & Messaging

Enablement

Example

Here Comes the Boom

Stand out boldly with Boom's vibrant approach.

Positioning & Messaging

Enablement

Example

Building blocks for digital commerce

Transform your commerce experience with Medusa.

Enablement

Example

Building blocks for digital commerce

Transform your commerce experience with Medusa.

Enablement

Example

How Mixpanel Turns Data Into Decisions

Transform ideas into impactful decisions effortlessly.

Positioning & Messaging

Enablement

Example

How Mixpanel Turns Data Into Decisions

Transform ideas into impactful decisions effortlessly.

Positioning & Messaging

Enablement

Example

Central Handles the Bullsh*t

Focus on growth, let us handle the rest.

Positioning & Messaging

Enablement

Example

Central Handles the Bullsh*t

Focus on growth, let us handle the rest.

Positioning & Messaging

Enablement

Example

Asset Management for Your Supply Chain

Maximize efficiency with smart asset management solutions.

Positioning & Messaging

Enablement

Example

Asset Management for Your Supply Chain

Maximize efficiency with smart asset management solutions.

Positioning & Messaging

Enablement

Example

AI Image Generator for Your Business

Transform your business with AI-generated images.

Competitive

Enablement

Example

AI Image Generator for Your Business

Transform your business with AI-generated images.

Competitive

Enablement

Example

Mass SMS Marketing Software Demo

Boost your outreach with mass SMS marketing.

Positioning & Messaging

Enablement

Example

Mass SMS Marketing Software Demo

Boost your outreach with mass SMS marketing.

Positioning & Messaging

Enablement

Example

Credibility Boosters

Boost credibility with powerful endorsements and proofs.

Positioning & Messaging

Enablement

Example

Credibility Boosters

Boost credibility with powerful endorsements and proofs.

Positioning & Messaging

Enablement

Example

Next Generation Analysis and Reporting

Transforming data into actionable insights.

Customer Evidence

Enablement

Example

Next Generation Analysis and Reporting

Transforming data into actionable insights.

Customer Evidence

Enablement

Example

Logo Bar Example

Boost your customer loyalty with trusted evidence.

Customer Evidence

Enablement

Example

Logo Bar Example

Boost your customer loyalty with trusted evidence.

Customer Evidence

Enablement

Example

Customer Insights Hub at Dovetail

Empower your research with customer insights.

Customer Evidence

Enablement

Example

Customer Insights Hub at Dovetail

Empower your research with customer insights.

Customer Evidence

Enablement

Example

Effortlessly Text Your Contacts

Text your contacts with ease and speed.

Positioning & Messaging

Enablement

Example

Effortlessly Text Your Contacts

Text your contacts with ease and speed.

Positioning & Messaging

Enablement

Example

Old Way, Neu Way

Faster, smarter AI for a new era.

Positioning & Messaging

Enablement

Example

Old Way, Neu Way

Faster, smarter AI for a new era.

Positioning & Messaging

Enablement

Example

Unlock collaboration in your product

Unlock teamwork with seamless collaboration tools.

Positioning & Messaging

Enablement

Example

Unlock collaboration in your product

Unlock teamwork with seamless collaboration tools.

Positioning & Messaging

Enablement

Example

Pigment’s Horizontal Messaging

Navigate effortlessly with Pigment's multi-persona solution.

Segmentation & Targeting

Enablement

Example

Pigment’s Horizontal Messaging

Navigate effortlessly with Pigment's multi-persona solution.

Segmentation & Targeting

Enablement

Example

Turn Analysis into Action with One Click

Turn insights into action instantly.

Positioning & Messaging

Enablement

Example

Turn Analysis into Action with One Click

Turn insights into action instantly.

Positioning & Messaging

Enablement

Example

Turn calls, docs, and user feedback into insights

Transform feedback into actionable insights.

Positioning & Messaging

Enablement

Example

Turn calls, docs, and user feedback into insights

Transform feedback into actionable insights.

Positioning & Messaging

Enablement

Example

Customer Analytics for B2B SaaS

Transforming insights into actionable strategies for growth.

Customer Evidence

Enablement

Example

Customer Analytics for B2B SaaS

Transforming insights into actionable strategies for growth.

Customer Evidence

Enablement

Example

Understand Your Customer Faster with Insights

Get insights that drive customer understanding.

Customer Evidence

Enablement

Example

Understand Your Customer Faster with Insights

Get insights that drive customer understanding.

Customer Evidence

Enablement

Example

Blocks Bots, Fake Signups, and Account Takeovers

Targeted solutions for specific user needs.

Positioning & Messaging

Enablement

Example

Blocks Bots, Fake Signups, and Account Takeovers

Targeted solutions for specific user needs.

Positioning & Messaging

Enablement

Example

Everything You Need in a Hero

Heroic impact at a glance, no scrolling needed.

Customer Evidence

Enablement

Example

Everything You Need in a Hero

Heroic impact at a glance, no scrolling needed.

Customer Evidence

Enablement

Example

Powerful Product Images

Dynamic visuals that showcase product power.

Product Demos

Enablement

Example

Powerful Product Images

Dynamic visuals that showcase product power.

Product Demos

Enablement

Example

A Clear How it Works Section

Choose your use case, see results instantly.

Positioning & Messaging

Enablement

Example

A Clear How it Works Section

Choose your use case, see results instantly.

Positioning & Messaging

Enablement

Example

Tuple’s Interactive Aha Moment

Show your screen, not your secrets.

Product Demos

Enablement

Example

Tuple’s Interactive Aha Moment

Show your screen, not your secrets.

Product Demos

Enablement

Example

Help Customers Imagine Using Your Product

Help customers visualize their success with your product.

Customer Evidence

Enablement

Example

Help Customers Imagine Using Your Product

Help customers visualize their success with your product.

Customer Evidence

Enablement

Example

Robo Call Revenge

Scam calls meet their match with Robo Call Revenge.

Customer Evidence

Enablement

Example

Robo Call Revenge

Scam calls meet their match with Robo Call Revenge.

Customer Evidence

Enablement

Example

“Do It All” Product Pic

Make travel insurance effortless with our app.

Positioning & Messaging

Enablement

Example

“Do It All” Product Pic

Make travel insurance effortless with our app.

Positioning & Messaging

Enablement

Example

Pano

Empower your customer success with Pano.

Positioning & Messaging

Enablement

Example

Pano

Empower your customer success with Pano.

Positioning & Messaging

Enablement

Example

Reworkd Uses Experience as Proof

Experience you can trust, proof you can see.

Customer Evidence

Enablement

Example

Reworkd Uses Experience as Proof

Experience you can trust, proof you can see.

Customer Evidence

Enablement

Example

Streamline Developer Knowledge for Complex Codebases

Streamline your coding experience with smart tools.

Customer Evidence

Enablement

Example

Streamline Developer Knowledge for Complex Codebases

Streamline your coding experience with smart tools.

Customer Evidence

Enablement

Example

Build the best lead lists using any data source you can imagine

Build targeted lead lists effortlessly with data.

Positioning & Messaging

Enablement

Example

Build the best lead lists using any data source you can imagine

Build targeted lead lists effortlessly with data.

Positioning & Messaging

Enablement

Example

Wiz’s Penny Drop Diagram

Uncover hidden threats with Wiz’s cloud security.

Positioning & Messaging

Enablement

Example

Wiz’s Penny Drop Diagram

Uncover hidden threats with Wiz’s cloud security.

Positioning & Messaging

Enablement

Example

Top User Pain Points at Dovetail

Find answers effortlessly with Dovetail's customer research.

Positioning & Messaging

Enablement

Example

Top User Pain Points at Dovetail

Find answers effortlessly with Dovetail's customer research.

Positioning & Messaging

Enablement

Example

Custom Real Estate Apps for Agents and Brokers

Empower your real estate business with custom apps.

Positioning & Messaging

Enablement

Example

Custom Real Estate Apps for Agents and Brokers

Empower your real estate business with custom apps.

Positioning & Messaging

Enablement

Example

DuckDuckGo’s Comparison Homepage

Protect your privacy with DuckDuckGo's search engine.

Competitive

Enablement

Example

DuckDuckGo’s Comparison Homepage

Protect your privacy with DuckDuckGo's search engine.

Competitive

Enablement

Example

Niching Way Down

Niche down to solve specific audience problems.

Segmentation & Targeting

Enablement

Example

Niching Way Down

Niche down to solve specific audience problems.

Segmentation & Targeting

Enablement

Example

Choosing and Winning a Different Game

Win by choosing your unique market game.

Segmentation & Targeting

Enablement

Example

Choosing and Winning a Different Game

Win by choosing your unique market game.

Segmentation & Targeting

Enablement

Example

Multi Persona Penny Drop

Serve diverse needs with simple clarity.

Positioning & Messaging

Enablement

Example

Multi Persona Penny Drop

Serve diverse needs with simple clarity.

Positioning & Messaging

Enablement

Example

Clear Product Messaging

Respond fast to product incidents with ease.

Positioning & Messaging

Enablement

Example

Clear Product Messaging

Respond fast to product incidents with ease.

Positioning & Messaging

Enablement

Example

Showing Your Differentiation in One Simple Image

Simplify fulfillment: faster, fewer stops, better results.

Competitive

Enablement

Example

Showing Your Differentiation in One Simple Image

Simplify fulfillment: faster, fewer stops, better results.

Competitive

Enablement

Example

Using Customer Evidence in Your H1

Track Walmart shopper insights with YipitData.

Positioning & Messaging

Enablement

Example

Using Customer Evidence in Your H1

Track Walmart shopper insights with YipitData.

Positioning & Messaging

Enablement

Example

Positioning That Clicks

Training made easy for deskless teams.

Positioning & Messaging

Enablement

Example

Positioning That Clicks

Training made easy for deskless teams.

Positioning & Messaging

Enablement

Example

How to Remove Uncertainty

Clear steps to boost buyer confidence.

Positioning & Messaging

Enablement

Example

How to Remove Uncertainty

Clear steps to boost buyer confidence.

Positioning & Messaging

Enablement

Example

A Page (and Proof) For Every Segment

Find your fit with proof and relevance.

Customer Evidence

Enablement

Example

A Page (and Proof) For Every Segment

Find your fit with proof and relevance.

Customer Evidence

Enablement

Example

Interactive Hero Images

Synchronize your data seamlessly in real-time.

Product Demos

Enablement

Example

Interactive Hero Images

Synchronize your data seamlessly in real-time.

Product Demos

Enablement

Example

The Future is Still Customer First

Customer focus wins in the age of AI.

Positioning & Messaging

Enablement

Example

The Future is Still Customer First

Customer focus wins in the age of AI.

Positioning & Messaging

Enablement

Example

Explaining Complex Concepts With Simple Visuals

Make complex ideas clear with simple visuals.

Positioning & Messaging

Enablement

Example

Explaining Complex Concepts With Simple Visuals

Make complex ideas clear with simple visuals.

Positioning & Messaging

Enablement

Example

Getting Super-Specific with Messaging

Be specific, build trust, see results fast.

Customer Evidence

Enablement

Example

Getting Super-Specific with Messaging

Be specific, build trust, see results fast.

Customer Evidence

Enablement

Example

Speaking to Multiple Personas On Your Homepage

Engage every persona on your homepage effortlessly.

Segmentation & Targeting

Enablement

Example

Speaking to Multiple Personas On Your Homepage

Engage every persona on your homepage effortlessly.

Segmentation & Targeting

Enablement

Example

Contextual Jobs to Be Done

Streamline your meetings with AI-powered assistance.

Positioning & Messaging

Enablement

Example

Contextual Jobs to Be Done

Streamline your meetings with AI-powered assistance.

Positioning & Messaging

Enablement

Example

Simple Visuals for Complex Software

Transforming complexity into clarity with visuals.

Positioning & Messaging

Enablement

Example

Simple Visuals for Complex Software

Transforming complexity into clarity with visuals.

Positioning & Messaging

Enablement

Example

Triple Threat Hero

Communicate clearly, engage effectively, convert confidently.

Positioning & Messaging

Enablement

Example

Triple Threat Hero

Communicate clearly, engage effectively, convert confidently.

Positioning & Messaging

Enablement

Example

Flip The Persona Switch

Switch personas, transform your homepage experience.

Segmentation & Targeting

Enablement

Example

Flip The Persona Switch

Switch personas, transform your homepage experience.

Segmentation & Targeting

Enablement

Example

How to Position Against Another Category

Educate buyers on the right category choice.

Positioning & Messaging

Enablement

Example

How to Position Against Another Category

Educate buyers on the right category choice.

Positioning & Messaging

Enablement

Example

Imagine The Mess of Multiple Point Solutions

Simplify and save with one powerful platform.

Competitive

Enablement

Example

Imagine The Mess of Multiple Point Solutions

Simplify and save with one powerful platform.

Competitive

Enablement

Example

Flipping the Script On An Old Category

Insurance redefined: instant, affordable, and caring.

Positioning & Messaging

Enablement

Example

Flipping the Script On An Old Category

Insurance redefined: instant, affordable, and caring.

Positioning & Messaging

Enablement

Example

Hints to Explain How Pricing Works

Simplify pricing with smart, on-page explanations.

Buyer Enablement

Enablement

Example

Hints to Explain How Pricing Works

Simplify pricing with smart, on-page explanations.

Buyer Enablement

Enablement

Example

How to Pitch Consolidation

One solution simplifies your business life.

Competitive

Enablement

Example

How to Pitch Consolidation

One solution simplifies your business life.

Competitive

Enablement

Example

Screenshots With a Demo Feel

Transforming screenshots into interactive experiences.

Positioning & Messaging

Enablement

Example

Screenshots With a Demo Feel

Transforming screenshots into interactive experiences.

Positioning & Messaging

Enablement

Example

Focus on the Problem, Not the Category

Solve problems, deliver results with clarity.

Positioning & Messaging

Enablement

Example

Focus on the Problem, Not the Category

Solve problems, deliver results with clarity.

Positioning & Messaging

Enablement

Example

Using Demos To Overcome Skepticism

Experience proof, not just promises.

Product Demos

Enablement

Example

Using Demos To Overcome Skepticism

Experience proof, not just promises.

Product Demos

Enablement

Example

When Clear Beats Clever

Master the basics, stand out effortlessly.

Positioning & Messaging

Enablement

Example

When Clear Beats Clever

Master the basics, stand out effortlessly.

Positioning & Messaging

Enablement

Example

Explain It Like I’m a 7th Grader

Explain complex concepts simply for everyone.

Positioning & Messaging

Enablement

Example

Explain It Like I’m a 7th Grader

Explain complex concepts simply for everyone.

Positioning & Messaging

Enablement

Example

Excellent Problem and Solution Framing

Uncover hidden debts and take control today.

Positioning & Messaging

Enablement

Example

Excellent Problem and Solution Framing

Uncover hidden debts and take control today.

Positioning & Messaging

Enablement

Example

Showing How to Improve AI Performance

Simplify your AI journey with clear guidance.

Positioning & Messaging

Enablement

Example

Showing How to Improve AI Performance

Simplify your AI journey with clear guidance.

Positioning & Messaging

Enablement

Example

On the Money Penny Drop

Bridging finance with seamless money movement

Positioning & Messaging

Enablement

Example

On the Money Penny Drop

Bridging finance with seamless money movement

Positioning & Messaging

Enablement

Example

Cold Hard Proof

Proven results, transparent sources, trust earned.

Customer Evidence

Enablement

Example

Cold Hard Proof

Proven results, transparent sources, trust earned.

Customer Evidence

Enablement

Example

Showing the Benefits of Consolidation

Consolidate apps and save money effortlessly.

Competitive

Enablement

Example

Showing the Benefits of Consolidation

Consolidate apps and save money effortlessly.

Competitive

Enablement

Example

Buyer-Enabling Navs

Seamlessly connect with your client's needs.

Positioning & Messaging

Enablement

Example

Buyer-Enabling Navs

Seamlessly connect with your client's needs.

Positioning & Messaging

Enablement

Example

Be A "How it Works" Wizz

Clear steps to showcase how it works.

Positioning & Messaging

Enablement

Example

Be A "How it Works" Wizz

Clear steps to showcase how it works.

Positioning & Messaging

Enablement

Example

How Wix Works

Build your website step by step with ease.

Positioning & Messaging

Enablement

Example

How Wix Works

Build your website step by step with ease.

Positioning & Messaging

Enablement

Example

The Problem With Spreadsheets

Understand your challenges, simplify your solutions.

Positioning & Messaging

Enablement

Example

The Problem With Spreadsheets

Understand your challenges, simplify your solutions.

Positioning & Messaging

Enablement

Example

Secure Product Understanding

Position your brand with familiar frames.

Positioning & Messaging

Enablement

Example

Secure Product Understanding

Position your brand with familiar frames.

Positioning & Messaging

Enablement

Example

Creating Urgency With Images

Lock in your yield before it's too late.

Positioning & Messaging

Enablement

Example

Creating Urgency With Images

Lock in your yield before it's too late.

Positioning & Messaging

Enablement

Example

Big Show and Tell

Clear product messaging that speaks for itself.

Positioning & Messaging

Enablement

Example

Big Show and Tell

Clear product messaging that speaks for itself.

Positioning & Messaging

Enablement

Example

Visual Product Comparisons

Make investment choices clear and simple.

Positioning & Messaging

Enablement

Example

Visual Product Comparisons

Make investment choices clear and simple.

Positioning & Messaging

Enablement

Example

Social Proof, Verbatim

Genuine testimonials that captivate and engage.

Customer Evidence

Enablement

Example

Social Proof, Verbatim

Genuine testimonials that captivate and engage.

Customer Evidence

Enablement

Example

Linking Use Cases To Social Proof

Connect use cases with powerful customer stories.

Customer Evidence

Enablement

Example

Linking Use Cases To Social Proof

Connect use cases with powerful customer stories.

Customer Evidence

Enablement

Example

No-Fluff Hero

Clear messaging that connects you with ideal customers.

Positioning & Messaging

Enablement

Example

No-Fluff Hero

Clear messaging that connects you with ideal customers.

Positioning & Messaging

Enablement

Example

Speaking Your Customer’s Language

Speak to customers in their own words.

Positioning & Messaging

Enablement

Example

Speaking Your Customer’s Language

Speak to customers in their own words.

Positioning & Messaging

Enablement

Example

Original Use Cases

Showcase real user needs with engaging use cases

Positioning & Messaging

Enablement

Example

Original Use Cases

Showcase real user needs with engaging use cases

Positioning & Messaging

Enablement

Example

This Hero Tops The Podium

Heroic solutions for savvy buyers.

Buyer Enablement

Enablement

Example

This Hero Tops The Podium

Heroic solutions for savvy buyers.

Buyer Enablement

Enablement

Example

The No-BS Product Description

Clear AI solutions that work around the clock.

Positioning & Messaging

Enablement

Example

The No-BS Product Description

Clear AI solutions that work around the clock.

Positioning & Messaging

Enablement

Example

How It Works Hero

See how the right offer meets the right visitor.

Positioning & Messaging

Enablement

Example

How It Works Hero

See how the right offer meets the right visitor.

Positioning & Messaging

Enablement

Example

Not Flashy, But Effective

Clear solutions that drive measurable results.

Positioning & Messaging

Enablement

Example

Not Flashy, But Effective

Clear solutions that drive measurable results.

Positioning & Messaging

Enablement

Example

Whale of A Penny Drop

Transform complexity into clarity with visuals.

Positioning & Messaging

Enablement

Example

Whale of A Penny Drop

Transform complexity into clarity with visuals.

Positioning & Messaging

Enablement

Example

Making Platforms Easy to Understand

Simplifying platforms for everyone, even non-lawyers.

Positioning & Messaging

Enablement

Example

Making Platforms Easy to Understand

Simplifying platforms for everyone, even non-lawyers.

Positioning & Messaging

Enablement

Example

Marketing New Solutions to Old Problems

Transform food waste into savings with Tomorrow Fridge.

Positioning & Messaging

Enablement

Example

Marketing New Solutions to Old Problems

Transform food waste into savings with Tomorrow Fridge.

Positioning & Messaging

Enablement

Example

Tight Personas and Benefits

Maximize impact for every stakeholder involved.

Segmentation & Targeting

Enablement

Example

Tight Personas and Benefits

Maximize impact for every stakeholder involved.

Segmentation & Targeting

Enablement

Example

Best Deal on the Plane

Cut your flight costs with guaranteed lowest fares.

Positioning & Messaging

Enablement

Example

Best Deal on the Plane

Cut your flight costs with guaranteed lowest fares.

Positioning & Messaging

Enablement

Example

How to Sell a Platform

Guide your customers to the perfect start.

Buyer Enablement

Enablement

Example

How to Sell a Platform

Guide your customers to the perfect start.

Buyer Enablement

Enablement

Example

Objection Handling Hero

Handle objections before they arise.

Positioning & Messaging

Enablement

Example

Objection Handling Hero

Handle objections before they arise.

Positioning & Messaging

Enablement

Example

How To Explain "Efficiency"

Eliminate the busywork, focus on real risks.

Positioning & Messaging

Enablement

Example

How To Explain "Efficiency"

Eliminate the busywork, focus on real risks.

Positioning & Messaging

Enablement

Example

Global Social Proof

Secure links, trusted by enterprises worldwide.

Customer Evidence

Enablement

Example

Global Social Proof

Secure links, trusted by enterprises worldwide.

Customer Evidence

Enablement

Example

How Serif Works

Email responses, simplified with AI precision.

Positioning & Messaging

Enablement

Example

How Serif Works

Email responses, simplified with AI precision.

Positioning & Messaging

Enablement

Example

Fun and Tactile Problem Section

Engage buyers with fun, interactive problem-solving.

Buyer Enablement

Enablement

Example

Fun and Tactile Problem Section

Engage buyers with fun, interactive problem-solving.

Buyer Enablement

Enablement

Example

Call Out The Incumbent

Call out the competition and show your edge.

Positioning & Messaging

Enablement

Example

Call Out The Incumbent

Call out the competition and show your edge.

Positioning & Messaging

Enablement

Example

All Roads Lead to an Interactive Demo

Engage before you enter the sales funnel.

Product Demos

Enablement

Example

All Roads Lead to an Interactive Demo

Engage before you enter the sales funnel.

Product Demos

Enablement

Example

A Fire Integrations Section

Integrate with clarity and engage your audience.

Positioning & Messaging

Enablement

Example

A Fire Integrations Section

Integrate with clarity and engage your audience.

Positioning & Messaging

Enablement

Example

Anchor Positioning

Anchor your message to what they know.

Positioning & Messaging

Enablement

Example

Anchor Positioning

Anchor your message to what they know.

Positioning & Messaging

Enablement

Example

Anchoring In Use Cases

Transforming finance with powerful product solutions.

Positioning & Messaging

Enablement

Example

Anchoring In Use Cases

Transforming finance with powerful product solutions.

Positioning & Messaging

Enablement

Example

Anti-Incumbent Positioning

Position yourself as the smart alternative.

Positioning & Messaging

Enablement

Example

Anti-Incumbent Positioning

Position yourself as the smart alternative.

Positioning & Messaging

Enablement

Example

A Demo That Speaks Volumes

Experience the power of AI calling today.

Product Demos

Enablement

Example

A Demo That Speaks Volumes

Experience the power of AI calling today.

Product Demos

Enablement

Example

Different Is Better Than Better

Different solutions for real-life problems

Positioning & Messaging

Enablement

Example

The Power of Analogies

Communicate value with relatable analogies.

Positioning & Messaging

Enablement

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